The traditional method of promoting multilevel marketing businesses has been through personal people visits and meetings. Further down the line, MLM leaders would organize some seminars and workshops so as to reach out to a larger number of people. This is what people used in earlier years to promote their network marketing game plans and they used to pay off admirably. Of course, today with the advent of the Internet things have changed drastically. Today people are using the various tools that the Internet has to offer in order to promote their MLM concepts to a global audience. But that does not mean the real world strategies have died out. They are still quite effective in network marketing.
Some of the points that go in favor of offline MLM are:
- These are highly effective because the prospect can actually see the "face" of the business. The Internet is a faceless entity and even if the business is a globally spread out affair, people are apprehensive about it on the whole. Traditional methods are still very good for credibility.
- MLM representatives can convince their prospects in much better ways than they can do online. Any personality expert would tell that the facial expressions, hand gestures, gait, mannerisms, etc. go a long way in creating an impression. This is not possible online.
- Also, it is very convenient to talk with prospects in real time, to take up their questions and provide live answers. This is done through blogging, but the effect of a live discussion is much more impactful.
Of course, that does not mean that online strategies are worthless. On the contrary, as a marketer you have to tap the full potential of online as well as offline methods. The online methods are great for bringing in a large bulk of traffic. If you can supplement them with offline methods too, such as actually meeting people even if it entails a bit of travel initially, it could be a very good idea.
People usually employ the following offline methods to expand their marketing networks:
- Calling people randomly from a previously generated list of contacts (cold calling) and zeroing in on those people that evince some amount of interest.
- Holding meetings with the interested people on a one-on-one basis and carefully explaining the concept to them and answering their doubts.
- Following up these prospects with phone calls, emails and physical correspondence.
- Inviting interested people for a seminar, usually where an MLM expert (someone from the upline) would attend to explain things better.
- Having workshops to conduct training and orientation sessions for people who have newly joined the network or are on the verge of doing so.