Multilevel marketing is a people's game. It is solely dependent on the people that run the show by joining in the network. Everyone that comes in has to move the baton forward; that's how MLM runs. It all boils down to this ñ you have to choose your prospects carefully. This is not just so that they go ahead and join your MLM network but also so that they move things ahead by being constructive and expanding their own downlines. Without that, your network is not going to move ahead at all.
Now, if your MLM prospect is not worthy, there are many problems that can happen.
They will not join the network despite your best efforts at convincing them, and that will only lead to frustration in you, even to the point of demoralizing you about the whole idea.
Even if they join the network, they may not be instrumental in expanding it, creating a kind of a block in the way of progress.
Both these things are bad for the MLM business. That is precisely the reason why network marketing professionals speak so much about choosing prospects intelligently so that the network actually moves ahead because of them and so that they do not become liabilities on others who are already in the network.
In fact, this explains why network marketing professionals have begun taking to the Internet so hugely to expand their businesses. There is one great benefit about online promotion ñ you can make interested people come to you automatically. The prospects that you get with your online marketing methods are those that have already mentally bought the idea; you only have to convince them now to physically join into it.
See, when you use something like article marketing to promote your MLM concept, most of the vital information about your concept is already there in the article. Who will read your article anyway? Only people who are looking for a good opportunity like this and have searched on Google or Yahoo! or somewhere will reach there. When your article interests them, then and only then will they click on the URL of your website and visit it. So that means these people are already presold on the idea.
The same applies to people who click on your URL below the blog posts that you make. The best flow of targeted prospects comes from an opt in list that you have them fill out with their email ids in exchange of a free eBook or a free newsletter or something like that. These people are your best prospects.
Of course, you can get a good prospect base even from seminars that you conduct from time to time, but that is an expensive affair. The best and cheapest prospects for your MLM business always come from your Internet promotional strategies.