BECOMING AN EBAY POWERSELLER

Writing Descriptions that Sell the Item

The title that you give your listings and the description that you provide is going to make all the difference when it
comes to the sale of your products. The title and the description are your forms of advertising in the eBay community. Without solid titles and strong descriptions, you stand the chance of losing buyers to other sellers who stand out in the crowd. Your goal should be to become one of these sellers that stand out in that crowd.

Creating a strong title: Buyers at eBay will notice the product that you’re selling from the title that you write for the item. You want to create a title that is immediately eye-catching so that buyers want to linger for that crucial extra minute to read your description. Following are some guidelines for writing a strong, eye-catching title:

• Try to use words that are highly descriptive and that fully describe the item that you’re selling.

• If appropriate include the keywords in the title such as (1) brand names, (2) artist name, (3) designer names, or (4) any other identifying words that you know buyers will recognize.

• You need to precisely say what the item is. Don’t be afraid to include the category name in the item title since it never hurts to emphasize this.

• Try to choose words in the title that buyers might use to search for items. This will bring more buyers to your item page.

• You only have so much space for a title to make the most of the words that you use. You don’t want to use words that have no meaning, such as “incredible”, which really tells the buyer nothing about the item that you’re selling.

• Take a look at similar items that sold for a good price. See what titles those sellers used to encourage buyers
to read through the description of the item that they were selling.

• There are some types of titles which eBay prohibits the use of. This includes titles that (1) use profane language, (2) use words the lead a buyer to believe the product is “illegal”, (3) titles that include phone numbers, email addresses, or URLs, (4) titles that don’t adequately describe the item that you’re selling in any way.

When you follow these tips you’ll be well on your way to creating titles that catch the eyes of buyers. Creating a strong description: The more time that you put into writing a good description for the items that you’re selling, the better chance you have of getting a lot of bids and selling at a high price. A description that is strong and filled with a lot of information will (1) give buyers all that they need to know to want to place a bid on your item, and
(2) leave buyers with the impression that you care about what you’re selling.

Sellers are always trying new techniques when it comes to item descriptions. Some of the more interesting things that you might want to include in the description are telling the buyer why you personally like the item that you’re selling, letting the buyer know what appeals to you about the item, and what use the item might have to anyone who is considering placing a bid.

There are some things that you should include in the description of the products that you’re selling. Some of this specific information should include:

• A clear explanation of what the item is.
• What the item is made of and the year that it was made.
• Who created the item, such as artist or author.
• What is the current condition of the item?
• What are the measurements of the item?
• Are there any distinguishing features of the item that the buyer should know about.
• What is the history of the item that you’re selling?

There are obviously some pieces of information that you won’t be able to include in the item description. Keep in mind that buyers have the ability to get in touch with you if they want to ask for more information. There are some definite things that you should avoid when it comes to the description of the item. This includes:

• Never include any false information that will deceive a buyer.
• Avoid what is called “keyword spam”. This means that you can’t include keywords that aren’t related to the item that you’re selling, such as throwing in a brand name when you’re not selling that particular brand Before you finalize your description make sure that you’ve included all the relevant information.

Critical information that you should include:
• Information about your payment methods.
• Information about packaging and shipping.
• Where you’re located.
• Any other information that can make the difference between a sale and a non-sale.

As a final note, make sure that check the spelling and grammar of your item descriptions before you submit. Nothing looks more unprofessional than an eBay listing that has spelling and grammar mistakes.

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