Instagram Marketing Success

What Is Instagram?

What Is Instagram?

Instagram is a social networking site for sharing photo's and videos using mobile devices. It lets you take fun, quirky pictures and videos and share them on other social networking site such as Facebook, Twitter and Pinterest.

Instagram was launched in October 2010 and now has over 200 million active monthly users and its still growing, 90% of US department stores used Instagram to promote products in 2014 and 57% of US Instagram users visit the site daily, with 35% visiting more than once a day.

Instagram is popular with everyone from teens, to moms, celebrities and businesses. Since its launch its been a hugely popular way of sharing fun pictures / videos of

almost everything, family days out, baby pictures, wedding pictures, food, DIY, pets and architecture. This means that not only is there a variety of images and videos being shared every day but that there are several different niches for brands to target.

Instagrams success brought it to the attention of the other social media big hitters and in 2012 Facebook bought Instagram for $1 billion.

The result of the Facebook buy out, is that Instagram seems to have been touched by Facebooks marketing magic and in the 2 years since the takeover has reported a 6x growth rate and it shows no sign of slowing!

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