Cost Per Action Marketing

What is Cost Per Action Marketing?

Cost Per Action marketing or CPA (sometimes referred to as cost per acquisition) is currently a very hot topic on the internet marketing circuit. It is an exciting way to market that is actually quite a bit different from “traditional” affiliate marketing.

If you’ve been doing affiliate marketing already, or are selling your own products, you know how frustrating it can be to create a stream of traffic, only to see a very small number of people make a purchase. Often times, it is difficult to get someone to pay a nice sum of money, even when your product is a great match for them.

Wouldn’t it be nice if there was a way to make money from a visitor, without them necessarily making a big purchase?

That’s what CPA marketing is all about. Rather than being focused on you getting paid everytime you make an affiliate sale, you actually get paid whenever a visitor performs a certain pre-determined action.

To hear me talk a bit more about cpa marketing, please refer to Video #1 and #2.

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Lesson Intro Video

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