In offline life, what holds your attention more – a single advertisement in a newspaper for some product or someone actually speaking with you and recommending the product? Sure, the answer is the latter. The personal touch always works. More than that, when you understand that other people are using the product too, you are more confident about using it yourself. This does not happen with the advertisement in the paper. But when someone speaks to you realistically about it, you are more inclined to go ahead with it. Now, this is exactly the difference between a website and a blog.
A website is static. It is almost an advertisement of the publisher and you are only reading what they have put up. However, in a blog, there is interaction. This interaction, most often, is between the publishers and the people who are using the product. In the world of multilevel marketing, such personal interaction can go an extremely long way.
It builds Credibility
This is the first benefit you get with your MLM business blog. People can "see" the other people who are networking with you and they get inspired too. From being a faceless venture, your business opportunity turns into something that several other people are using and making money out of. There is no need to tell what kind of impression that might create on a visitor, even a fleeting one.
It builds a Brand Identity
Blogs can build a brand name for your business like nothing else can. Almost every blogger will refer to what you are selling by its name and this will keep the brand alive in the reader's consciousness. Compare this with a website now, where it is only you that is speaking about the brand. That certainly seems flat!
It helps you explain your Opportunity Better
This is a leverage you get from your blog. You can use it as an instrument to speak about your opportunity as much as you want to and even clarify doubts that the readers might have. Blog authors also use these as a vehicle to repudiate negative comments about their opportunities and improve their impressions.
It helps you COMMUNICATE!
Communication is the most important thing to keep your MLM fire burning. And nothing helps in this better than a blog does. You can keep speaking with people who are interested, keep posting things for them and you will never come across as a spammer! Remember that it is your blog and you can use it in the way you want; you are not intruding on anyone else's private space by posting on it.
Blogs have tremendous potential to set wings to your multilevel business venture. As you use them more and more, you will realize the great wonders they can work for you.