Now that your Facebook page is created for the most part, you’re going to want to start interacting with fans, gaining more fans, and just managing the Facebook page in general. Many people might think that managing a Facebook page is easy, but there are some specific things you should do in order to make your fans happy and to gain more fans. Here are some of those tried and true methods.
Making Sure Your Page Looks Great
You want your Facebook page to be attractive, and because there are so many different applications and customization options, it can. It’s important to make sure it looks professional and that you have all the information your fans could need available on your page. If you can’t figure out how to do it for yourself, hire an expert to customize your page and make sure it’s attractive and professional.
Updating Your Posts
You’re going to want to update your posts regularly. This keeps the fans interacting, and keeps your page interesting. If you’re only updating every few weeks or even once a week, the page is going to go stale really quickly. One of the most important things you should know is that very few of your posts should be “salesy” posts, like links to your products or coupon codes. If all of your posts are sales posts, fans are going to catch on really quickly to the fact that the page is only there for making money.
There are a lot of different kinds of posts you can share, and in another section of this package, we’re going to talk about the most popular kinds of posts or the ones that go over best with fans. However, for now, you should keep in mind the 80/20 rule. This means that 80% of your posts should be unrelated to sales. They can be about your life, your adventures or anything else. Then, the additional 20% of your posts can be sales-related posts.
Interacting with Fans
One of the best ways to ensure that your Facebook page is successful is to interact with your fans. When a fan likes or comments on one of your posts, talk back to them. If fan posts on your page and has a question, be sure to answer them quickly by giving them their solution on your page or directing them to a frequently asked questions section on your website, or even giving them an email address where they can speak to you privately. If you don’t interact with your fans, you’re going to lose the intimacy that Facebook is so wonderful for. One of the main reasons fans like pages is so they can connect with companies or public figures that they enjoy.
In the next section, we’ll continue talking about how to manage your Facebook page properly so that you continue gaining more fans and keep the ones that you already have happy with you