Regardless of how you structure your squeeze page, you need to thoroughly test what works and how you can improve it.
Split testing squeeze pages is an important element of a successful email marketing campaign.
Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own. You can sign up for a free account at:
You can sign up for a free account at: http://www.google.com/analytics/
You will need to add a snippet of code to your squeeze page after creating your Google Analytics account. This code is given to you by Google and is available within your account once you have added and verified your website’s location. Once this code is placed on your website, Google Analytics will start tracking your visitors and traffic.
When split testing, remember to start with testing only one element at a time.
For example, if you change the headline on your squeeze page, you want to make sure that everything else is left unchanged, while you test the headline long enough to determine whether it needs to be improved. Then, you change another element and re-test and so on.
If you change different elements at once, you won’t be able to determine what change resulted in the increased or lowered conversion rates.
Since you are split testing different layouts and overall structure, you don’t have to get it right the first time, as long as you consistently work to tweak your copy until you are able to significantly maximize conversion rates. Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer.
Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.
Google’s Website Optimizer tool will provide with enough information to be able to quickly analyze and evaluate your progress. Knowing your metrics is incredibly important, so make sure to test & test again until you’re seeing maximum conversions!