Maximum Conversions: Creating A Killer Squeeze Page

The AIDA Formula

Follow the A.I.D.A formula

This system is usually applicable to sales copy but it also applies to squeeze pages and will make sure that you cover all bases when you create your copy.

A – Attention

Your squeeze page needs to instantly grab attention and keep them focused long enough to collect their information. You capture attention with a dynamic headline and you KEEP their attention with tightly written bullet points and action-oriented copy.

I – Interest

Once you’ve got their attention, you need to get them interested in what you are offering. You do this by highlighting the benefits of joining your list, and in demonstrating that you understand their position. This means that you need to know your market so that you can identify (or create) problems, and provide solutions and answers once they join your list.

D- Desire

You need to tap into their deepest desires, and again, understanding and evaluating your market is key to getting this right. When you know what they want most, what they’re passionate about and what fears, concerns or problems they have, you can create ad copy and squeeze pages that generate maximum conversions. A – Action Your squeeze page needs to motivate visitors into taking action, specifically, becoming a confirmed member of your newsletter. You do this by injecting a call to action, that instructs your reader exactly what they must do in order to take advantage of your offer.

Example: “Enter your name and email address to download your free report”.. or “Click Here To Subscribe Now!”

Over Delivering On Value

Be Clear, Direct, Honest & Upfront

Your squeeze page should also have enough of a description of what you are offering so that visitors have a clear understanding of what to expect once they become an active subscriber, and you never want to offer something that you can’t deliver.

Golden rule #1: Offer them something and OVER-deliver. If you under deliver, you’ve lost any opportunity you had to turn that subscriber into a life-long customer. You should also highlight your opt-in box using bold text, images (including arrows that point to the opt-in form), or highlighted text instructing visitors to fill out their name and email address.

Don’t overlook the importance of a privacy policy. There are many people who are skeptical about entering their name and email address because they are concerned about receiving unsolicited email, or in having their personal details shared with unauthorized parties.

Your privacy policy just needs to be basic. As long as it clearly describes exactly how you intend to use a subscriber’s information, you’re set to go. Implementing a privacy policy is one of the building blocks needed to develop a relationship with your subscriber base.

From the moment they land on your squeeze page, you want them to recognize your brand as a credible and trusted source for quality information, and as one that will do everything possible to protect their information and value their subscription.

Save Time With Pre-Made Squeeze Pages

You can save yourself a lot of time by outsourcing the development of a custom squeeze page, or by purchasing a ‘ready-made’ template that you can quickly customize.

Here are a few resources worth checking out:

http://www.HotVideoSqueezeTemplates.com
http://www.SqueezePages.com

You can find designers on the www.WarriorForum.com that will also create unique squeeze page templates for you that represent your niche market and prospective target audience. Just don’t stress over the squeeze page! You want to quickly build squeeze pages so that they feature your incentive offer, opt-in box, bullet point listing of benefits, description of what you are offering and your privacy policy. You also want to include your name and contact information such as a telephone number, email address or even Skype contact. Since you will be replicating this process each time you create a new squeeze page for different niche markets, consider setting up a generic squeeze page that you can quickly modify and adapt to each new market. The only thing you will have to change is the actual headline, description, and your opt-in code.

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Lesson Intro Video

The Anatomy Of A Max Conversion Squeeze Page (Prev Lesson)
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