Follow the A.I.D.A formula
This system is usually applicable to sales copy but it also applies to squeeze pages and will make sure that you cover all bases when you create your copy.
A – Attention
Your squeeze page needs to instantly grab attention and keep them focused long enough to collect their information. You capture attention with a dynamic headline and you KEEP their attention with tightly written bullet points and action-oriented copy.
I – Interest
Once you’ve got their attention, you need to get them interested in what you are offering. You do this by highlighting the benefits of joining your list, and in demonstrating that you understand their position. This means that you need to know your market so that you can identify (or create) problems, and provide solutions and answers once they join your list.
You need to tap into their deepest desires, and again, understanding and evaluating your market is key to getting this right. When you know what they want most, what they’re passionate about and what fears, concerns or problems they have, you can create ad copy and squeeze pages that generate maximum conversions. A – Action Your squeeze page needs to motivate visitors into taking action, specifically, becoming a confirmed member of your newsletter. You do this by injecting a call to action, that instructs your reader exactly what they must do in order to take advantage of your offer.
Example: “Enter your name and email address to download your free report”.. or “Click Here To Subscribe Now!”
Over Delivering On Value
Be Clear, Direct, Honest & Upfront
Your squeeze page should also have enough of a description of what you are offering so that visitors have a clear understanding of what to expect once they become an active subscriber, and you never want to offer something that you can’t deliver.
Golden rule #1: Offer them something and OVER-deliver. If you under deliver, you’ve lost any opportunity you had to turn that subscriber into a life-long customer. You should also highlight your opt-in box using bold text, images (including arrows that point to the opt-in form), or highlighted text instructing visitors to fill out their name and email address.
From the moment they land on your squeeze page, you want them to recognize your brand as a credible and trusted source for quality information, and as one that will do everything possible to protect their information and value their subscription.
Save Time With Pre-Made Squeeze Pages
You can save yourself a lot of time by outsourcing the development of a custom squeeze page, or by purchasing a ‘ready-made’ template that you can quickly customize.
Here are a few resources worth checking out: