1. Pick up copywriting and persuasion skills
Copywriting is a skill that all online business owners should master. Be it in writing PPC ads to writing sales letters, copyrighting is one of the important techniques you need to boost conversions.
2. Adding proof
Find and communicate proof or testimonials of your product to boost conversion rate.
3. Accreditation and Credibility
Demonstrate that you’re certified by placing credible logos from 3rd party sites linking to a Google Places, Yelp, Yellow Pages listing or a professional group. This helps prove that you’re not a shady character and immediately, people notice that you take your business seriously.
4. Use multi-variant testing software such as Google Optimizer
Google optimizer allows you to increase the value of your existing websites and traffic without spending money. This tool tests and optimizes site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
5. Use benefit-oriented copy
Most people often list their product features in hopes that people will realize the benefits of the product. However, customers are more often than not oblivious to the benefits of your product. By listing the benefits up front, you will be able to boost conversions by leaps and bounds.
6. Do a walk through
If it is possible, get someone in your target demographic use your site for the first time and observe them. The point of this is to let yourself understand how to see the site through the eyes of others.
7. Use photos of real people / things / situations for landing pages
Showing photos of real people on your landing pages can dramatically boosts your conversions.
8. Do follow up
Follow up with your buyers’ or prospects’ list by asking them what they are expecting to receive, what they thought of your product and any questions they might have for you. You could automate the follow up process with an autoresponder account like Aweber.
9. Make your hyperlinks red
Studies have shown that blue links converts the best because it the natural colour of links used online. However, experiences tell us that link clickthroughs are boosted by making links red. (Beamax boosted their link clickthroughs by making the links red.)
10. Create demonstration videos
Professionally created videos that demonstrate the use of your product will often improve responses and conversions. This has to be tested.