This is another area of article writing where writers just drop the ball. How do they do this? Well, they basically start writing and don’t stop until they’re done writing. But along the way, they had no direction or focus.
In short…their article is ALL over the place. Following it is like trying to follow a road map that has been shredded to pieces and you’re sitting there with glue trying to piece it back together.
Good luck with that!
Articles need structure. But not just ANY structure. They need a structure that is easy to follow and digest.
The average reading level of the adult population in the US is about 8th grade. That’s your audience. That’s who you’re writing for.
Not only that…the average attention span of most people these days is close to nil. You have to give them what you want to give them in small chunks so that they can digest them easily. Otherwise, they will tune you out.
Notice that the writing in this report is in very short paragraphs of usually no more than three or four lines? There’s a reason for that. It has to do with how people comprehend things as far as quantity.
So, structure is important. Without going into a big long spiel on the subject, this is essentially what you want to do.
Structure articles into 3 to 5 paragraphs tops. Paragraph 1 is your intro paragraph. Paragraphs 2 – 4 contain the main points of your article. Paragraph 5 contains your summary or conclusion. Keep paragraphs short…3 to 5 lines tops.
That’s it in a nutshell. If you do these 5 simple things, you’ll find that your articles are very easy to read and digest.