Most article writers end up behind the 8 ball before they even get started. The reason is because they choose a topic that is not marketable.
Now this will matter regardless of what road you take to generating an income.
For example, if you choose the syndication route, other sites aren’t going to pick up your article if there is no interest in the topic.
If you’re choosing the traffic generation route by putting your articles online with the intention of having people read them and go to your site, if the topic is one that few people care about, you’re going to have very few readers. That means very little traffic.
If you’re writing articles for the purpose of selling them as a freelancer, you’re going to get very few buyers if you write about things that people don’t care about or at least don’t care about in large enough numbers.
Finally, if you’re looking to be a guest author at a blog, but the topic you write about isn’t popular, how many blogs do you think you’re going to find that actually publish articles ON your topic? You won’t find very many, that’s for sure.
So you MUST start by writing about things that people care about.
Okay, so how do you find out what people care about?
The best way is to use any established keyword research tool to see how many people look for certain topics on a regular basis.
A perfectly acceptable tool, if you don’t have money to spend, is Google’s keyword tool located HERE
After you arrive, all you need to do is enter in a phrase related to the topic you want to write on.
For example, let’s say you want to write about software pirating. You would type that phrase into the keyword tool to see how many monthly searches there are on software pirating.
There are only 36 searches a month on this topic. Sure, the competition is low, but there is also very little demand. You can’t expect to make a lot of money from a phrase that has such little demand. This is just a basic start but it should give you an idea of where you’re going from here. You want BIG numbers. The bigger the demand, the more likely you are to make money from the topic you choose. It’s THAT simple.