SPELLING AND PRONUNCIATION
Is the domain name easy to say aloud?
If your customer were to purchase the domain and build a business with this name, would they be able to easily brand it?
That‟s some question that you should ask your self when buying a domain name.
For example, domain names with double letters such as “www.cashhour.com” may
often be mistaken for “www.cashour.com”. Just the same, domains with odd spellings, hyphens or numbers would have to be clearly spelled out or explained when someone is attempting to promote their website through word of mouth, rather than in print. Consider this when registering domain names, and make sure that the names you choose will not be mistaken or misspelled by potential customers of yours, as well as the person who ultimately purchases it from you, otherwise it will experience a significant loss in perceived value. When choosing your domain names, there will be many factors that come into play. The type of audience you are catering to, the auction sites you are featuring them on, the price range you are expecting and so on. There is no „one way‟ to do this, and you will learn to become a better domain evaluator (and purchaser) from hands-on experience. Using the guidelines above, however, will help you maximize your efforts and minimize your costs (and losses).