What: Largest, fastest-growing destinations, Social Media sites and applications are becoming the dominant means of communications for certain population segments and purposes.
Why: Essential for connecting with younger generations; often the primary 'place' where many people spend the majority of their time online.
How: Creating Facebook Pages, Linkedin, and other profiles, interacting via Twitter.
Pro's: Huge amount of traffic, often the primary and/or only avenue for communications to some segments.
Con's: Less tolerant of 'traditional' marketing, promotion, and commercial purposes; requires learning new apps and platforms.
Facebook, Twitter, Linkedin, and the like have revolutionized how people communicate and interact. With more than 600 million users – nearly 1 out of 10 people on the entire planet, and still growing - more traffic flows through Facebook than any other website. And depending on your generation and location, you may be spending more time communicating through social media than any other means.
One key to social media marketing is to understand that it differs from more traditional communications methods. There is a stronger bias against overt advertising, promotion, and marketing. For example, few people are going keep 'following' you on Twitter if your tweets begin to feel like nothing more than advertisements or come-on's. In that regard, it helps to think of these channels similar to the 'early days' of email and cell phone messaging: you must generate interest or provide something of value, and couch your messages in such a way that it doesn't feel like 'selling'.
The main avenue for funneling traffic from Facebook is Facebook Pages (“fan pages”), and
Facebook Groups. While there are a number of differences between the two, one significant difference when it comes to traffic generation is that Pages are you 'presenting' to users, while Groups allow for interaction between Group members.
The key to creating effective Facebook pages, and to a lesser extent Groups, is to treat them like the professional 'face' to your product, offer, target site, etc. You want to create a professional appearance, define and describe whatever that end-goal “C”onversion target is, and include a strong Call To Action that will promote a click-through.
When you set up a Page, you'll have the option of allowing people to 'write' on your 'wall' – essentially commenting on your Page. This can help create positive social interaction and give your Page a more dynamic feel, but it carries risks. If you open it up to comments, you must actively monitor each Page. Not only might someone post less-than-positive comments, but there are people and apps that may spam your page.
You can enhance your Page by including your videos, your Twitter feed, etc.
Similar to an opt-in or squeeze page, you can significantly boost the effectiveness of your Page with a give-away, however, you don't necessarily want to distract from your “C”onversion goal. If your objective is to drive traffic to a site, a giveaway is going to lower your conversions.
The popularity of your Page is based on the number of “Likes” you get; as such, you want to encourage readers to click the “Like” button. You can further leverage this by promoting your page and “Likes” elsewhere, such as your Web 2.0 properties.
The Twitter microblogging service provides another good Social Media platform for generating traffic. The keys to using Twitter effectively are getting followers on the appropriate topic or niche, sending tweets of value with a Call To Action, and setting up your bio page properly.
There are a number of applications available to automate the process of creating accounts, finding, following, and un-following users, but you can do this manually as well.
You want to create an account for each niche or topic you are targeting. Set up your bio page with pictures, and a brief intro and Call To Action for your target site. Now you can begin to find users and groups relevant to your niche or topic using Twitter's search function. Following people or groups will get you followers in return; every few days, you want to unfollow those who haven't begun following you in order to have more room.
Do not 'over-tweet' – the quickest & easiest way to lose followers is to blast out too many tweets, especially obvious marketing or come-on tweets. Make sure you always have a reason to send a tweet. This might be a re-tweet of something you found interesting, some worthwhile feature or benefit related to your “C”onversion goal, etc. And while you want to avoid most types of automated tweets, there are various worthwhile plugins and apps that will send out tweets when you add new content to a blog, Web 2.0 site, submit a new article, etc.
A good way to generate interest is to ask questions. Remember that not only do you want to get click-throughs, but retain enough interest so that your tweets are looked at, and you aren't un-followed.
Twitter is also ideal as a 'feeder' for generating interest in other traffic-generation efforts. For instance, you can call attention and funnel traffic to your blogs, videos, articles, etc. If you do this in a circumspect fashion, it can be extremely effective. For instance, rather than tweet about your new blog promoting a dieting offer with “Want to lose weight fast? Check out my new 'Better Weight Loss Diet blog! http://www.BetterWeightLossDiet.com”, you might try something like “Do you know why some diet plans work better for women than they do for men? http://www.BetterWeightLossDiet.com?
In some respects, your tweets should follow the same guidelines as for article marketing: it's all about the 'headline'. You can also re-purpose your content by tweeting the headlines of your articles, posts, etc.
Maintain consistency without over-tweeting. Do not send more than 15-20 tweets per day. The most effective times for your Call To Actions are early morning and late afternoon.
Myspace / Other User Communities
It can be easy to forget that Facebook was not the first Social Media online communities – far from it. In fact, these communities pre-date the internet, and were one of the driving 'forces' behind online connectivity!
There are many Social Media user communities besides Facebook that have millions of users. One of the biggest is Myspace. Before there was Facebook, there was Myspace. The best way to use Myspace – or any of the other online communities – is to treat it like a Facebook Fan Page. Include quality content, images, etc., along with strong Calls To Action for your links.
Nostalgia Note: Long before there was such thing as the “internet”, people were connecting in online communities – via dial-up modem exclusively. Back then there was no such thing as 'broadband', and in the real momentous events occurred when a new, faster modem was devised! Once upon a time, “9600 Baud” - bits per second – was 'fast'. Then along came the new 'high speed' standard: 14,400 Baud. And
for those who could afford it (and had landline phone service that could handle it), the online world 'rocketed' forward. And just a few short years later – a blistering pace of innovation at the time – 56k modems became the standard. This was truly 'high speed' – except it couldn't handle video, audio, or almost anything else 'real time'.
Back in the earliest modem days, the main online applications were BBS's, or “Bulletin Board Systems”.
With these, you could have your modem dial into a common computer running 'BBS' software. Though rarely able to handle more than 4 to16 users simultaneously, you could 'interact' via posts, similar to today's forums. There were even 'big' services, such as Compuserve and The Source that actually could connect thousands of people together – providing you also paid the hourly service fees...
Check the 'Resources' section for a listing of Social Media user communities
StumbleUpon is a different sort of Social Media site, more along the lines of “crowdsourcing” than social networking. The basic premise is that sites are submitted to SU by surfers; they also view sites by clicking the SU button, which then sends them to a site. The surfer votes the site 'thumbs up' or 'thumbs down', causing two things to happen behind the scenes: the more you vote on sites SU shows you, the more it refines it's 'understanding'
of what you like, hence the more 'good' sites it's likely to show you. Secondly, the more a site is voted up by surfers, the 'stronger' it's weighting and more it will be shown to others.
I should mention - “Stumbling” can be thoroughly addictive! There are some amazing sites, pages, etc., on the web. If you take the time to fill out your profile with your interests and spend some time
Stumbling – viewing & voting on what you see – you very quickly start to get sent some truly amazing, outstanding web pages! You can very easily find yourself Stumbling for hours... ok, you've been warned!
As a traffic source, SU works best for sites & pages that have good visual appeal, since a surfer can quickly vote down a site, or simply 're-Stumble'. By adding an SU 'button' to your web pages, you can encourage SU votes. The more votes a page gets, the more SU will present that page to other users. If a page gets enough votes, it will be featured on their “Buzz” page, which can generate an avalanche of traffic.
Make sure to set up an SU “blog” which is really your profile, and include your link. You can also add reviews of other sites, images, etc.
Additional Traffic Sources
Forums can be an excellent source for very targeted traffic. Not only will the forum itself be a qualifier – people on a particular forum have qualified themselves to whatever the topic of the forum is, but visitors will further qualify themselves by clicking through on your link.
Most forums allow some type of “signature”, a one or more line description, saying, phrase, etc. that is automatically appended to all your posts on the forum. Your “E” valuation step will help you decide what to use for your signature. Since you can usually have some description rather than a 'raw' website URL, you can 'design' this to give you either the widest interest or the most tightly qualified.
As an example, if my “E” valuation end-goal is to promote a particular product, I can create a signature that extolls a specific feature or benefit of that product, such as a signature that says.
The key to attracting forum traffic is two-fold: first, you must be visible. That means getting involved in a lot of conversations or threads. Comment or participate often, and initiate threads. Secondly, you must generate some credibility and standing. Avoid commenting just to have your signature present; if you can't say something intelligent and add value to the conversation, don't do it. Equally importantly, make the effort to be seen as helpful and informed. When you're a frequent, helpful, and positive contributor, people will click on your link. And in that vein, make sure you read and follow the forum rules. They vary from forum to forum, and there's nothing more undesirable than someone who clearly isn't adhering to the forums etiquette and just spamming posts.
Recognize also that many forums attract people from all over the world, which means different time zones. As such, there may be many forum members who aren't online at the same time you are. If you're able to, poke around at different times of the day.
Forums are like any other community; the more active, courteous, and helpful you are, the more welcome you will be. The more you contribute, the more visibility you'll have, hence more traffic as a result. You can re-use or re-purpose content you are using elsewhere and turn it into forum posts. In particular, if you're creating blog posts, articles, Web 2.0 entries, etc., that are on-topic, especially if you've made the effort to make them stand-outs (lists, controversy, “how-to's”, etc.), you can often summarize or distill them down into forum posts.
Keep in mind that while direct-topic forums are obviously ideal venues for very qualified traffic, it can be worthwhile to think 'outside the box' and consider 'secondary' forums – topics that may not be primarily relevant, but will be populated by people who are likely to be interested.
Free Reports / Giveaways
Think of free reports as the combination of article marketing and forum marketing.
Everyone likes to get something for free. By creating a relevant, topical report, and offering it for free on a forum, you take advantage of this while targeting very qualified prospects.
Many forums have areas specifically for this type of offer or give-away, however, you can also boost your basic forum marketing via a signature link by offering your free report.
A free report or giveaway can be created a number of ways: you can write it, find an existing relevant report with distribution rights (public domain government reports work well here), or you can simply take a number of related article directory articles and combine them into a cohesive report i.e. “Best of...”.
Alternately, writing a report can be as simple as doing a list: top 10 tips, top 10 strategies, 10 links to online resources, etc.
Document Sharing Sites
Document sharing sites are somewhat similar to article directories, but tend to be repositories of bigger documents in general, and include a lot of technical documents, PDF's, slide shows, etc., as well as forms, spreadsheets, and the like. They differ from article directories in that the documents shared aren't necessarily there to be used as content, but rather for their original purpose of directly sharing the documents with those who are interested in them or want to use them directly.
As such, there generally isn't a syndication opportunity, but rather a 'direct traffic' opportunity. What may come as a surprise is just how many people view these documents.
One big benefit to these sites is that as long as you adhere to their terms, most documents are published or made available immediately, and in most cases with whatever links are in the document left intact.
This means that we can route traffic to our website, or direct-link to an offer (remember that we don't ever want to literally 'direct-link', but rather use a re-direct).
Another big advantage is that you can use public domain content, PLR (Private Label Rights), and spun content on these sites. Of course, you'll want to make sure the content is something people will want, and provide a reason to click your links. This can easily be accomplished by having additional, similar content on your site, and including a “click here for more...” call to action link. You can also find a public domain, PLR, and similar content that is relevant to whatever offer you are promoting, and include that call to action, i.e. “since you're interested in such-and-such, you really owe it to your self to check out so-and-so...”
Note: While the purpose of this section is for generating traffic, many of these sites can also provide strong backlink opportunities.
The key to leveraging document sharing sites, as with article directories, is the title, and content. Interesting, relevant, and/or 'useful' documents see the most traffic.
Press releases are essentially advertisements dressed up as news stories, and as such allow you to 'sculpt' your 'pitch' to a great extent.
As with article marketing, the headline is the key to getting them read and syndicated or distributed. And while similar in some respects to article marketing, press releases should be focused on announcements and newsworthiness, rather than the 'informational' focus for article marketing.
The key to using press releases for generating traffic is in understanding what they are used for. A press release is 'picked up' by a general news and topical sites. An editor or webmaster looks to press releases to provide content, and as such will be more likely to do so if it feels interesting, new, and/or relevant.
You don't necessarily have to have a 'new' announcement to send out a press release. You can generate 'news' simply through positioning:
“Acme's Better Diet Addresses Dieting Dilemma”
“Acme's Better Diet Working Where Other Diets Fail”
“Dieters Finding Acme's Better Diet Provides Fast, Safe Results”
None of those headlines are 'news', but all are 'news-worthy' reasons to issue a press release.
Podcasting is simply syndicating audio recordings. Generally, podcasts are like blog entries done as audio recordings.
The big benefits are that you can re-purpose almost any content as a podcast, giving you a whole new range of syndication possibilities and that it is a much more 'intimate' experience than reading content online. Many people subscribe to podcasts based on subject interest, or when they come across someone who's podcast they enjoyed, and will sometimes download them for later listening, often offline via their mp3 player.
Browsing through the podcast sites can help you come up with ideas for content, titles, etc. It can be very helpful to note which podcasts are getting the most downloads, are most popular, etc.
Because of the nature of podcasting, you don't always have the opportunity to have a clickable link with which to funnel that traffic, so it is important to clearly state your target URL within the recording, both at the beginning and end. For the most part, though, your traffic opportunity will be within the podcast description wherever your podcast is available for listening or downloading.
Note that you can “re-purpose” your videos as podcasts simply by using just the audio and distributing it as a podcast. Similarly, you can “re-purpose” your podcasts as videos by creating a simple slideshow to combine with the audio.
Classified Ads / Craigslist
Classified ads provide 'under-the-radar' opportunities for generating qualified traffic. Sites such as Craigslist, USFreeads, and Yahoo Classifieds have millions of viewers.
In order to get traffic from classified ads, you generally have to offer something. This can be a free report, coupon or discount, etc. These sites have also become stricter in their policing, which means you generally have to route this traffic to a website or page, rather than directly to an affiliate offer.
For Craigslist, in addition to the basic classifieds, an often overlooked traffic source is their
“Discussion Forums”. Unlike the classifieds which are segmented by geography, the forums are 'site-wide', meaning for each forum topic, you can opt for a specific area or all. The key to their forums is creating “Handles” - individual forum user accounts – and waiting the 7 day period, after which you can post live (clickable) URL's.
As with the rest of Craigslist, there is a lot of self-policing in addition to their own monitoring. This means you must be careful not to create posts or ads that are overtly commercial, or they'll be deleted and possibly get your account banned.
RSS, or “Really Simple Syndication”, is a way to publish 'highlights' of your content, usually a headline, summary or beginning of the text, and a link back to the original article. Users can view these RSS 'summaries' and click-through on the items of interest. They can also 'subscribe' to an RSS feed. Once subscribed, their RSS reader will automatically receive new updates as they are published.
Visitors can read or subscribe to an RSS feed at its source – your website or blog for instance – or they can search via RSS aggregators. These are essentially search engines for RSS feeds.
Traffic from RSS feeds comes largely through syndication. As a handy, easy-to-use content source, there are thousands and thousands of Web 2.0 sites and blogs that 'publish' RSS feeds – essentially 're-publishing' a feed as content for their site or blog.
In order to see this traffic, we have to get our RSS feeds 'picked up'. To do this, we want to get our feeds to appear in as many places as possible. Fortunately, there are a number of apps for automated RSS feed submissions that make the job a lot easier.
We can further expand this syndication by increasing the number of feeds, which we can do by combining individual feeds together into new feeds. As an example, you can take the RSS feeds from your blog, Youtube video, and article directory article, and combine them into a single, new feed, then submit that feed to the RSS aggregators and syndicators.
E-mail marketing can be a source of extremely qualified traffic, however, it has one big caveat: you have to have already gotten your visitor for them to be at the page where they sign up for e-mails. Most of the methods and strategies in this course are for generating 'fresh' traffic; email marketing is for generating 'repeat' traffic. In other words, unless your “C”onversion goal is to get somebody on to your e-mail list, you already have them when they're on your opt-in page.
That said, e-mail provides the opportunity to continue interacting with your visitors, and the avenue to get repeat visitors.
If that “C”onversion goal is an email list, then you want to make sure you have a good 'squeeze page' – the landing page you send traffic to where the visitor signs up for your list – and that you offer a strong incentive for signing up.
While the most common incentive is a free report of some kind, you might find it more valuable to offer something with continuity, that is, spread out over time. Common types of continuity incentives are 'mini-courses', which can be as simple as taking that free report and dividing it up into sections.
Depending on what your niche and end-goal is, you can find or create that opt-in incentive a number of ways. Public domain government reports are often perceived as valuable freebies and are free to use; review reports, tips of any sort, lists of resources, case studies and/or success stories where appropriate, etc. If you're at a complete loss, you can create a report quickly and easily by grabbing a number of relevant articles from article directories, combining them into some coherent order, and packaging that as your freebie.
You can then use an auto-responder to then automatically send out report sections, 'mini-course' segments, etc. By pre-loading an auto-responder series, you automate the process of ongoing communication with that visitor.
Make sure you take advantage of those 'visitor contact' opportunities by including a Call To Action (CTA) in every email. While your end-goal conversion might be a product sale, you don't necessarily want the CTA in every email to be a product pitch, as that will lead to excess un-subscribes. But since studies have shown that on average it takes multiple messages to close that type of sale, you do want to include some “soft” sales pitch. This can be as simple as listing additional features or benefits in each email.
People with a particular interest often know other people with similar interests. You can take advantage of this and solicit new sign-ups just by asking i.e. “Know anyone who might also be interested in xxxxxxx?” or simply “Please feel free to forward this email if you know someone who might be interested”.
The key to success in conversions with email marketing is to ensure your emails are opened, and in order to keep them opening your emails, they must find them worthwhile. Avoid any
“pitch-only” messages; always include something of value – advice, tips, links to resources, etc., and if appropriate, 'set up' the next open with a positive or anticipatory mention of what's to come.
Remember also that people are bombarded more and more every day with emails, so you need to make sure yours stand out. Experiment with headlines. While it is usually helpful to have some mention of what the email is – after all, you already know their interest is there since they signed up in the first place – you may find that, depending on the niche, 'getting through the clutter' requires louder, more creative subject lines.
In addition to funneling traffic to your opt-in or 'squeeze' page, there are numerous 'traffic exchange' and 'ad swap' groups that can help build your list. Traffic exchanges are essentially cooperative lists where you accumulate 'points' by viewing other peoples stuff, then use your points to have them view your stuff. An obvious 'problem' with this approach is that it incentivizes people to blast through as many views as possible, as quickly as possible, making it very difficult to get any real qualified traffic. However, if you can present something bold enough to stand out, and attach some worthwhile offer, freebie, etc., this can be a good source for list-building.
Ad swaps work in a somewhat similar fashion – you send out an email promotion for someone in return for having them send out yours. In addition swap groups, you can approach anyone with a relevant list and suggest an ad swap or mutual promotion.
Lastly, keep in mind that email marketing is relationship marketing. As opposed to a single-action visit, you have the opportunity to maintain ongoing interaction; in order to do that, you want to build a relationship with the list. You do this by providing useful/worthwhile emails, being respectful, and not overwhelming them with too-frequent emails.
Yahoo Answers / Answer Sites
Yahoo Answers and similar sites like Answerbag and Amazon's Answerville provide opportunities to answer users questions, and if done properly, include a link or directly suggest a website. These can be powerful opportunities for very qualified traffic, both because each 'Question & Answer' is usually very narrow in scope and because it provides you with an 'expert authority' positioning.
Unfortunately, there have been numerous internet marketing products based on methods for gaming Yahoo Answers, most frequently automating a process of creating multiple accounts, answering a zillion questions, then manipulating your answer into the 'top answer' position.
These strategies are usually unsuccessful, and a good way to get your Yahoo Answers account banned. And as a rule, we don't advocate these sorts of 'Black Hat' methods and tactics.
If you're willing to 'do it right' however, you can build your 'rank' and standing on these sites, achieve legitimate 'authority' status, and drive very high-quality traffic.
Click here for a list of 'Answers' sites: <<LINK>>
Kindle Publishing / Ebook publishing
There's no better way to establish yourself as an expert than to be published, and it's always easier to drive traffic when you're an expert. Not only can you take advantage and cite your own published works, but by itself publishing can drive significant amounts of traffic.
Publishing can also attract traffic that you won't get through more 'traditional' traffic generation means.
Fortunately, it's become quite easy to self-publish. Publishing consists of two steps: creating your distributable work, then getting it distributed.
For general ebooks, this means producing a PDF. There are many applications that will generate a PDF from almost any document, spreadsheet, slideshow, etc. Sun's OpenOffice is a Microsoft Office-like free application that can open and/or create MS Office documents, and output distributable PDF documents.
A relatively new entry into the self-publishing world, Amazon's CreateSpace will allow you to publish both on-demand hard-copy books, and electronic Kindle versions. With the very-rapidly-growing popularity of the Kindle, CreateSpace acts as both a publishing and distribution platform and provides easy access to Kindle users and Amazon book buyers: https://www.createspace.com/
You can create books for publication by using public domain material, collating articles from article directories, collating and/or re-writing PLR material, or simply combing your blog posts or web pages into a 'book'.
The key to getting your published books viewed, and hence getting traffic from them, are the title and cover. In both the Amazon marketplace and other ebook distribution platforms, you need to attract attention and 'hook' a surfer very quickly. Use very bold titles – controversial, over-the-top, strange or unusual, etc. It less important to describe what the book is about in the title than it is to attract attention and get someone to investigate further. Where they are shown – such as the Amazon marketplace – the cover is equally important. Use very bold images – colorful, loud, unusual, etc. Turn images upside-down, paste the title text at a sharp angle, etc., anything that isn't misleading or distasteful to attract attention.
Within the course, you want strong, clear Calls To Action: in the very beginning, even the cover if appropriate, on the first page, at the end, and throughout the book. After all, the whole purpose is to get that reader to follow-through to your target site.
You can further leverage your publishing efforts by “re-purposing” the same content into multiple formats: read aloud and saved as an audio file for distribution as a podcast, distributed to document sharing sites, etc. Similarly, you can take those other files and “re-purpose” them by publishing them in this format.
News / Reporter Lists
A hybrid combination of "crowdsourcing", social media, and networking, these sites and e-mail lists connect reporters and editors with experts, authorities, and anyone else who has a product, perspective, experience, or point of view.
The premise is based on the idea that there is a constant stream of reporters, editors, publishers, etc. looking for people that can help provide information or experience for a particular story or publication.
The largest and most well-known of these is “HARO”, which stands for "Help A Reporter". By subscribing to their e-mail list, you get a twice-daily e-mail with anywhere from a handful to a few dozen requests. Requests run the gamut from "looking for someone who had experience with such and such while growing up", "looking for business owners with success stories in the import-export industry", and about a zillion different things in between.
These are in essence potential opportunities for free press, exposure, etc.
Reporter Connection: http://www.reporterconnection.com/
Google Places is Google's free listing of a business. It appears near the top of the search page along with a map. The listing links to your Google Places page, where you can add additional information, images, videos, etc.
If you don't have an office or storefront, but work from home or you are a mobile business, you can specify a “service area” when you sign up.
You don't have to be a retail or walk-in business to take advantage of Google Places; in fact,
“non-walk-in” businesses are ideal as there isn't likely to be a lot of other listings.
Similar to Free Reports / Giveaways, tutorials are simply guides, “how to” articles, and
'explanation' articles. If your end-goal conversion is a product offer, you can write a simple
“How to use product xxxx”, or “How I use product xxxx”. You can also write simple list tutorials or 'tips lists' on the niche or topic of your product, for instance, “Tips for buying xxxx” or “10 ways to do xxxxx better”, etc.
You can re-purpose those written tutorials and turn them into video tutorials simply by creating bullet slides and narrating over them. This gives you the additional benefit of having videos that you can distribute and syndicate.
Tutorials can be very powerful traffic generators, as anyone searching for and looking at your tutorial is a very targeted prospect, and since they are expecting information rather than a sales pitch, they are much more receptive to your Call to Action link.
Tutorial sites are also an excellent source of backlinks.
Check the 'Resources' section for the list of Tutorial Sites
Software / EXE's
Millions and millions of people download free programs every day. These aren't just software applications.
Articles, audio files, videos, and HTML pages can all be converted into .exe programs. Once converted into the proper format, they can be uploaded to hundreds of file-sharing and software download sites.
PadCreator ( http://padcreator.com/) is a free program that will create the necessary PAD file and has a built-in function that will distribute to hundreds of shareware sites.
Webinars / Presentations
Webinars are an excellent way to get very targeted traffic while giving you the opportunity get across a lot of information. Depending on what your target “C”onversion goal is, you can do webinars that offer introductions to a subject, information, resources, tips, expertise, case studies, etc.
There are 4 'parts' of doing a webinar: finding an audience, creating the presentation, having the webinar application, and having a “C”onversion target to send attendees to afterward.
Finding an audience can be as easy as searching for or subscribing to email lists in the appropriate topic or niche. Contact the list owner and offer to do a webinar for their subscribers. Providing you can create a worthwhile presentation, many list owners will welcome the opportunity to do something different and valuable like a webinar.
If the list owner is new to webinars or doesn't already have access to a webinar app, you can get a 30-day free account with Go To Meeting ( http://www.gotomeeting.com). This is a simple-to-use webinar service that makes it very easy to do. In addition to doing all the connectivity, Go To Meeting will let you record the webinar so that it can be offered as a replay for people who couldn't attend, and gives you a valuable recording that you can use elsewhere.
The actual presentation will depend on what you are trying to accomplish but should shy away from any kind of 'hard sell' or extended sales pitch. An easy way to structure a webinar or presentation is to create an outline:
- Introduction – who you are;
- Background – how you ended up doing or being involved in what you do;
- Information – this could be a description of your product or service, it's features & benefits, what problems it solves, etc., a primer on the topic itself, your experience and expertise, etc.;
- Examples – how this product/service/information is being used, a case study, 'success story', etc.
- Offer & Call To Action – what you have to offer; having an “attendees only” special offer, giveaway or freebie, discount, etc., can be very helpful;
- Wrap-up – summarizing what you went over, and a final Call To Action.
Similar to a webinar, a presentation would be the alive or recorded event, but instead of doing it online, you would do it in person. Beyond a 'traditional' presentation, you can extend this idea
– many localities offer an extraordinary range of 'adult education' classes, presentations, etc., through the local library, school district, Chamber of Commerce, etc.
Word Of Mouth / Offline Sources
NOTE: The "Off-Line Marketing Blueprint" is a separate and specific strategy not directly related to this listing.
Though this is the final traffic source listing in this section, it is by no means the smallest or least significant. An age-old maxim in business says "word-of-mouth is the best advertising"; for our purposes, we can change it up and say "word of mouth is the best converting traffic".
Word-of-mouth is essentially social proof plus personal recommendation. After all, when somebody suggests or recommends a site, it carries more weight than a search result, review, or link at the bottom of an article.
Traffic volume through direct word-of-mouth is obviously going to be a very limited amount, however, there are many ways we can scale this up.
Professional organizations and clubs, associations like the Chamber of Commerce, and social networking – the “live” kind lol! - are all ways that we can reach larger numbers of people. There are also plenty of traditional advertising avenues that are free. Local "Pennysaver" publications, community bulletin boards such as libraries, supermarkets, bus and train stations, etc. while these won't carry the weight that being in person does, they can still be significant sources of qualified traffic.
(There is a very lucrative "online/off-line" hybrid business model that revolves around this type of advertising to drive traffic to affiliate and CPA offers. Among its tactics are hiring high school or college kids to distribute printed flyers at malls, on windshields in parking lots, on bulletin boards, etc.)
At the very least, where it is appropriate, include your URL on business cards, invoices, and the like, stationary or letterhead, signage, etc.