Last but not least, we are going to discuss a method that makes some people a LOT of money! I know a guy who manages the PPC (Pay-Per-Click) advertising campaign for a BIG NAME security company and he makes serious money. We're talking 5 ﬁgures a month.
Of course, we are not going after that just yet! However, there is plenty of easy money to be made in the setting up of a business's PPC campaign. I am sure many of you who are reading this have already tried PPC advertising at one time or another. If you haven't, all you have to do is set up a free account at http://www.Adwords.Google.com and set up a starter campaign with a very small and affordable budget. I suggest somewhere around $5-10 per day. By using this FREE keyword tool located at:
https://adwords.google.com/select/KeywordToolExternal -- you can plug in your main keywords that your client's business wants to target (For example: "Tuxedo Rentals in Las Vegas").
The keyword tool will bring up related keyword phrases and show you how many times each keyword/phrase gets searched for per month. It will also show you how much advertiser competition there is for each keyword!
Of course, you will want to select the keywords that get a decent When you are in Google Adwords setting up a PPC account, they will also offer many keyword suggestions.
You will not be the one to maintain and manage their PPC campaign unless you know what you're doing and/or have previous experience with this type of work.
However, what you can do, is tell them what PPC advertising is all about and see if they are interested in giving it a shot. It is after all, away to get on top of Google for certain keywords really quickly. Advertising is the most important expense of any business and in my experience, most business owners are more than willing to give PPC advertising a shot. The Yellow Pages charges $2,000 a month for their 'Google' type listing!!!! If your client wants to target local key words, then this will be much more affordable for them.
To set up their PPC campaign, you can charge anywhere from $100$500+ depending on how knowledgeable you are, how good you are at keyword research and what you feel comfortable charging. As long as you are willing to for the work for X amount of money, and your client is willing to pay X amount of money...the deal is fair and it is a win-win situation for both parties.