Selling Techniques

There are many things you can do to increase the sale of your items on eBay. Not only do you need to register on eBay and create a seller's account, you need to use all the techniques and tips at your fingertips to see consistent and increased sales. Here are some general techniques for you to consider, some of which have been touched on in other chapters as well as here:

• Treat your buyer’s right. It is very important to build up a good relationship with your buyers and potential
buyers. Be sure to answer all e-mail questions as well as you can. Make sure that you leave positive feedback for buyers. This is an important step towards building up your reputation as a power seller on eBay.

• Do not expect "instant wealth". If you start selling with the intent of becoming rich instantly you may be disappointed to find that earning a substantial profit selling on eBay takes some time and effort. You need to build up your eBay business over a period of several months. If you are consistent and determined you will quickly see the results in your bank account.

• Remember that selling on eBay is a business. If you keep that in mind you will treat it with more seriousness.

• Learn how to stand out from the crowd of other sellers on eBay.

• Offer as many payment options as possible, including credit cards. The more payment options you offer prospective buyers, the more bidders your product will attract and the more successful your selling on eBay will be.

• Be knowledgeable about your shipping options. Offer as many options as you can, especially for international buyers. Be VERY clear when outlining your shipping policies for bidders.

• Be sure to write very descriptive listings for your merchandise. As much care should be taken in articulating the sale in words as there is to the photograph of your item.

• Constantly check out what the competition is doing. Make time to see what your competitors are selling and at what prices. You need to remain up-to-date so that you can remain competitive.

• Participate in the eBay online community areas. This includes the message boards and chat areas.

• Include measurements for any merchandise in which the dimensions or weight can be an issue.

• If you are going to be selling a LOT of items, consider opening an eBay store.

• Maintain a professional attitude. As with any other sector of the business world, a good professional attitude and a professional reputation will take you far.

• Keep track of all your sales records for tax purposes.

• Keep a database of your customers. Make sure you record business-critical information such as shipping address and contact information.

Finances: Try to keep your personal and business financial accounts as separate as possible. You want to have accurate records of your spending and profits from your eBay business without having them cross over to the other. You’ll need to record all of your expenses and your income when they happen rather than when the cash leaves or comes into your hand. This type of an accounting system is called “accrual” accounting and is much more accurate than “cash” accounting where the transactions are only recorded when the cash actually changes hands between you and the buyer or you and the wholesaler.

You need to be honest about the changes in your income level. It’s your legal responsibility to record an increase in income on your taxes. It will be your responsibility to record and report the taxes that you owe. eBay won’t accept any of the blame for any taxes that you fail to record and pay.

Permits and licenses: You’ll need to contact a Customs and Excise office to register your new business and apply for an export permit if you’re going to be selling your products internationally. You’ll also need to apply for a license to sell food products on the Internet. Make sure that you find out about all the permits and licenses you need in the area where you live to make sure that you have everything that you need to legally sell on eBay. It’s important that you accurately describe what it is that you’re selling so that you don’t misrepresent the item.

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Lesson Intro Video

Building a Powerseller Reputation (Prev Lesson)
(Next Lesson) Selling Issues to Avoid, Toolkits for eBay, eBay Pitfalls

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