There are numerous factors that make a CPA offer the right one for you. You are bound to see great offers that many other people are clamoring to publish, but this doesn't necessarily mean they will work for you. One of the biggest issues is that the audience you are marketing to can be significantly different than anyone else's audience; if this is the case then the offer needs to be appropriate for your own special niche if you are going to market it successfully. In other words, don't follow the crowd; instead, analyze your own position on the Internet and seek to exploit the traffic that's at your fingertips.
Demographics And Niches
Whether you are article marketing or answering questions on a forum, you have special knowledge that attracts people to your postings. This is your niche. Your niche will likely attract people of a particular demographic to your posts, so the more you know about these folks the more highly targeted you can make your CPA offers. After all, someone who is elderly is not going to be interested in the latest electronic video games, so match the needs and interests of the demographic to the offers you choose to make.
You can set up different websites for different niches, or try to build audiences for specific niches by focusing on one topic over another in a forum. Just be clear about each site's demographics so you can have a better idea of which niches might be successful there and which are likely to fall flat.
If you have just started and don't have a group following you already, you can just opt to focus on very hot niches until a demographic naturally cluster around it. Right now, hot niches include foreclosure prevention, debt consolidation or elimination, Internet marketing, and frugal topics. Use the Google Keyword Tool to research popular keywords and potential new niches.
Hunting Down Those Great Offers
To find great offers that will provoke people to take the action required by the merchant so you can receive payment into your account, place yourself in the visitor's shoes. What are they looking for? What problems are they having trouble solving? What will they be willing to do or not do? Compare that to the average earnings-per-click that is published for the offer to see if it is worth your time and energy market the offer.
Here are the elements necessary to review, in order to determine the value of any CPA offer to your bottom line:
- Earnings Per Click (EPC) – Initially you may be tempted to go only for the highest paying offers, but this can be a mistake. How well an offer converts to a paying action is what really determines whether the offer is suitable for your marketing purposes. Take a look at the EPC for the offer, but don't let that be the only factor in your final decision. An EPC of $50 isn't better than one for $5, for example, if nobody actually follows through to do the action requested.
- Length of Forms – If the action is to fill out a form, then see if it is a short or a long form. Generally, forms asking for less information convert better than longer form requests.
- Request for Credit Cards – If the offer requires that a visitor input their credit card information, keep in mind that most people are not willing to do that right up front. These kinds of offers generally don't convert well, no matter what the EPC might be.
- Exclusive Offers – If an offer is exclusive to a network and you manage to be accepted in that network, then there will be less competition on the Internet for that offer. An exclusive offer is almost always better for you as a publisher than a non-exclusive offer.
A Little More On EPC
Just looking at the EPC for a particular offer can be a bit misleading. For one thing, the posted EPC is not necessarily the only EPC for that offer; it may be available on a different CPA network for a different EPC. If the offer is exclusive you can be confident in the posted EPC, but if it is not exclusive then you may find yourself competing with other publishers whose offers may have a different EPC. The reasons for this can vary, from inattention on the part of the advertiser to varying campaigns to see what works best. Either way, don't think you’re necessarily going to score with a high EPC if there is a possibility that the offer is structured differently on other networks, making it easier to market or convert for the same product or service.
The EPC also has a specific time frame in which it is calculated. For instance, when a new offer first goes out it might have a terrific average conversion for the first seven days and then drop off as competition becomes stiffer. However, if the EPC is only shown for that first seven-day time frame it can be misleading; again, you might end up earning less per click than the posted average. The best thing to do is look for EPCs that are based on longer time frames, like a month. That way you get a clear idea of how well the offer is converting and how much you can safely assume you will make with it.
Understanding these intricacies, the general rule of thumb is to opt for lower EPC offers that will tend to convert at a higher rate; this may be because they require less information to be input, the desired action is simpler, or something similar. Don't let yourself be swayed by high EPC offers because they don't always convert better. Also, always look for offers with cash payments and then try out a few to see how they go.