Natural traffic is the traffic that can come naturally to the site. It deals with the site itself and its origins, name, and content, whether it is for a product or for information. This traffic is associated mostly with the name and the keyword content of the site. It concerns generic aspects and the first thought that comes to mind when one thinks of something. The domain name of the site plays a big part in here. For example, someone looking for a keyword may not go through search engines and directly type the keyword as a domain name in the browser. The likeliness of falling exactly upon what one is looking for is enhanced in this kind of maneuver.
As such, domain name – its choice and use – is the main determinant of this type of traffic increase. A well-chosen domain name, and one that is immediately associated in everyone’s mind to the product or content being offered almost guarantees a visit to the site. Thus, traffic can almost be guaranteed to a site even at set-up stage, because of the easy and direct association of people with the name.