While placing Adsense ads on your blog can bring you a few dollars, or even a few hundred dollars, a month, many people prefer to sell their blog real estate directly to advertisers. By cutting out the middleman, you can keep more of the profits yourself and keep control over the types of products and services you advertise on your site.
When considering opening space for advertising, here are some things to think about:
• How much will you charge? A good rule of thumb is to see what other blogs in your industry are asking, and price your spots accordingly. Keep in mind that in general, the more traffic (page views and unique visitors) you have, the more your ad space is worth. • What kinds of ads will you accept? Will you take any ads, or do you want them to be directly related to your market? If you offer reviews on your site, do you want to refuse to accept ads from sellers of products you might review? What about adult sites or online gaming? What about competitors? Know beforehand what you will accept and what you won’t.
• Will you create the graphics? If you have to create graphics, then it’s going to take more of your time and energy. But if you don’t, you could end up with – to put it bluntly – lame graphics.
• How will you charge and accept payment? Paypal is usually sufficient. You can even create recurring payments if someone books for more than one time period at once.
• Where will you place ads, and what size will they be? Sidebar and leaderboard ads are common. You can google “blog ad sizes” to see what standard sizes you might offer.
Once you’ve made these decisions, create a section on your blog where potential advertisers can click and easily see your rates and requirements, and the next steps for advertising. If the advertisers don’t come, you can approach them directly with your offer of advertising space.