A Guide on the Basics of Copywriting for the Web

Make Your Text Links Look the Same

During the very early days of the web, you would find all the text links were both blue and underlined. Even today, this still holds true…just take a look at Google, eBay, Yahoo or MSN, and all their links are blue, and are either underlined or become underlined when the cursor is placed over them.

But just what is the point of this? When visitors are first entering any site, they are expecting the links look like this. Remember, it is important that any visitors to a site can figure out how it works in order to get to the pages they are interested in the most. So one element in this process is for them to figure out what text links look like. So if yours are blue and underlined, then you have nothing to worry about, as everyone will know what they are.

But if yours happen to be orange and underlined, then a new visitor will have to spend time figuring out just where your links are. But if your links are just orange, then they will need even longer to work it out.

Unfortunately, there is too many sites out there today which have no set appearance to their text links. Some may be underlined, others may not, some may be blue, and others may be orange. In some cases, they may be bold and others not. So now you are getting the picture.

If you do not provide your visitors with a uniformed look to your text links, you’re placing a huge burden on them. This is because it makes it significantly harder for them to get where they want to be, and find what they need.

Where the web is concerned, people’s interest in a certain subject can vanish in an instant. So you need to figure out ways in which you can minimize the “loss of their attention”. The only really simple way that this can be achieved is by making sure that all your text links are immediately recognizable, which isn’t difficult to accomplish at all.

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