Introduction To Clickbank

Lesson 6: Profitability as a Merchant

The idea behind Clickbank is quite simple. It allows merchants to promote their chosen digital products easily and quickly online.


Clickbank takes care of accepting payments and handling payment transactions, delivering the products, and ensuring that the merchant that sold the product gets the appropriate commission on time.


Profitability as a Merchant


Most of the links that are available in the vast majority of websites these days use Clickbank to handle their sales. This is because Clickbank is very easy to set-up and use. It is secure and is economical for merchants.


Using Clickbank also means that merchants can get the invaluable assistance provided by the many affiliates that promote products. These are people who will actually do the selling of the products to customers.


There are two ways that a merchant can make money by using Clickbank. A merchant can either sell his or her own product or promote someone else’s product. Both of these methods necessitate most of the same skills but being a promoter is easier as you do not have to create a product.


As a merchant on Clickbank, finding success is a matter of getting things right. Once you sign in to the Marketplace, you will see that there are so many products that are being sold by a lot of different people.


The thing is not everyone will be successful. Sales can dip due to a variety of reasons. But if you would like to increase your chances of success, here are some tips to help you become a profitable Clickbank merchant.


The first thing you need to have in order to be profitable is to have a unique product. Many merchants simply go with the flow and create products that are simply copies of other products in the hope that they will do well. You need to create a product that clearly adds value to a customer when he or she buys it.


Something that actually answers a need or provides a solution to a problem or is a new way of presenting something that has been around a long time. Simply making a copycat product of something that is already around may prove to be more of a curse than anything.


One of the most important things that you need to understand as a merchant is that you need to have the real life, honest, believable testimonials viewable on your sales page. Sales copy is designed to convince people about what is in it for them if they buy your product.


You need to ensure that testimonials are able to attract your prospective customer’s attention enough to convince them to buy. You can do this by using testimonials from real people. Display their full names, their photo and their web address. This makes the testimonial be more authentic than one that says “It’s a great product. – from Bob.”
Video testimonials would more effective because prospective customers can see real people talking about your product. Testimonials give sales copy a big boost and this helps sales go up.


Videos do not have to be major cinematic productions as customers may perceive such elaborate videos as “staged” or “made up” just to sell something. Short video testimonials work best.


Another great tip is to have a photo or a graphic of your product available for your affiliates to use when they promote your product.


The photo or graphic also need to be on your sales page. Pictures tend to grab more attention and affiliates can use them to attract customers to buy your product. Because online shopping means customers can’t physically touch products, they want to be able to get some sort of validation about what it is they are buying. Pictures help them do that.


Another tip is to make sure that the order link is clearly visible and very obvious. People will not spend much time on a sales page when they can’t find something that stands out.


Make sure that your order link or order button is clearly noticeable. Make it as big as you possibly can without drowning out your sales page. And have more than one order link or order button spread out all over the page.
However, it is also important to note that your sales page should not contain only order links and order buttons or customers will get put off.


Your sales copy should be short, simple and written well. People will not read thousands of words. Remember that you have only a few seconds to grab someone’s attention. That is what the picture of your product and the first line of your sales page do.


Ensuring that the person’s interest is piqued enough to read through the first few lines of your sales pitch depends on how well it is written. A sales page that is full of nothing but the text will not be successful. A sales page that has a sales pitch written in language that only someone with a background in particle physics can understand is not going to do well either. Keep things simple, short and interesting. Your affiliates will appreciate it too.


Another thing you need to understand as a merchant is that you need to be patient and not give up. There are hundreds of thousands of digital products out there and it may take time for your product to make its way through the crowd of products. It will take some time before you start seeing any response for your products. And it may take some more time after that to actually have people falling over themselves to buy it.


If your product is unique or provides a solution to a problem, is of high-quality, and is of value to the customer who buys it, you will find buyers. Patience is required.


Clickbank is a great place for merchants to sell their products and if used properly, it can be very profitable. The key is to create a product that is unique, prepare a well-researched and well-studied sales page with attractive photos and realistic testimonials, and have some patience as your product makes its way to customers.

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Lesson 5: Payment Reliability (Prev Lesson)
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