If you’re serious about Network marketing, I’d say you pretty much needed to build a list from day one. It can be done without a mailing list but it makes it bloody hard work.
I’ve heard all sort of figures bandied about on the actual amounts you should be able to make from your list. I honestly think most of it is complete rubbish made up on the spot by marketers when someone asks them.
However, although I’m pretty sure there’s no definite answer to how much you should make from your list, I can’t help using the following equation when I assess my own earnings from my list.
I’ll say now that this is irrational and not based on any research – however, it works as a rule of thumb for me.
The Gold
Not counting new launches, affiliate earnings or any other sort of revenue from my sites – PURELY going off mailings to my list, I always try to earn around $0.50 per person on my list.
Obviously, this doesn’t mean that everyone on my list sends me a dollar (although that would be nice) it means that on average, with some people buying and some ignoring the emails, I average $1 per person per month.
So with a mailing list of 1,000, I’d expect to take in $500 a month from that one list alone. That’s why you should build a list. Because it doesn’t take much effort and it’s an excellent source of ongoing revenue. If you need money in a hurry too, you can send out a mailing and have $500 in your account in 24-48 hours. I know of someone who uses his (very large) list to fund purchases rather than use banks or credit. He tells me he bought a $300,000 house from a single mailing to his list. I believe him.
I’m not going to go into how to build a list because it’s not what this book is about. You can find plenty of free info on the net about this. I use Aweber to manage my lists. Others use get response or stand-alone software that can be installed on your own server.
To really earn good profits from your mailing list there is a secret. The secret is…Have More Than ONE List!
That's it. That's the secret.
Now, if you only have one list you rely on to earn money then you already know what to expect. $1 per subscriber. But, that equation DOUBLES if you have two lists to pull in profits from. Want to triple it? Then have 3 lists. And so on and so forth.
Obviously, it’s not as simple as that. You could argue that a big list would bring in exactly the same sales as a dozen small lists that equate to the same number of subscribers. Well yes and no.
If you have a large general list you’ll get a percentage of sales sure, but not all the people on your list will want what you’re offering at any particular time. Some will be into Adsense, some into affiliate courses, some into viral marketing and others into (for instance) software, so may not want an ebook on self-development. See what I mean?
They’ve all opted into your list to get a freebie (presumably) but what the big boys – THE GURUS do, is realize that to make serious money you need to be more exact about what your list wants, so they have multiple lists.
Here’s how it works. The have multiple opt-in pages each offering a different freebie. One may be on Adsense, one on affiliate courses, one on viral marketing etc. Because the opt-in pages are more specialized they know in much more detail what the subscriber is after. So to the list that opted in to get the free Adsense course they’ll target mostly Adsense and pay per click related products. To the people who opted in for the viral marketing freebie they’ll target mostly viral marketing products.
And the end result is they end up with a much higher purchase rate than the ‘general’ list that most subscribers try to earn from.
Really it’s niche marketing via a list rather than a site.
Instead of $1 per subscriber, they may make $7 per subscriber.
And on a 15,000 list, that’s the difference between $15,000 a month and $105,000 a month. From the same number of people – just more targeted.
This is possibly THE biggest secret that the gurus want to keep to themselves. I’ll bet you’ve not read about it before. Use it – it’s worth 100 times the price of this book.
I’m speaking from experience.
Wrapping Up
Network marketing is a game – an ongoing game. You need to see the funny side of it and not take it too seriously.
If you use the tricks – secrets – whatever you want to call them, in this book then you should have successful product launches and an ongoing successful business.
The main thing – the BIG info is this: Stop buying products from other marketers because you want to learn how to make money. Instead, buy products because you want to know – inside out – the methods that these gurus use to SELL the products to other people. You’re not interested in how they say they earn money online.
Watch how they DO it not what they SAY they do – there’s a big difference.
Once you’ve done that use these same methods to earn money online yourself. Doesn’t have to be excellent amounts – just a gentle repeatable revenue. Then write up the method and sell it. Congratulations – You’re on the money train. Be honest – provide good information.
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