Let's take a look at a handful of other elements that you need to pay attention to in order to create the best website that you can.
With WordPress, there are literally hundreds of free templates and themes to choose from, giving you the opportunity to use different themes relating to niche markets that you are focused on.
You can download these templates from various directories online and use them 'as is', or take it a step further and hire someone to customize the templates, or take a shot at it yourself if you are proficient with editing CSS and HTML.
Regardless what you choose, you need to make sure that the theme is fully functional and provides adequate space for advertisements, affiliate product offers, and allows for a clean interface with well-managed categories and pages.
Take some time to explore the different themes that are available before making your selection and don't be afraid to download multiple themes and installing them to see exactly how they look and function.
From within your WordPress administration panel, you can activate and deactivate themes on the fly, making it exceptionally easy to change the templates instantly should you wish to update your website's scheme or evaluate different themes until you find one that will work for you.
Here are a few theme providers and directories worth checking out:
Explore the archives for previous releases that are hidden away. Fewer bloggers will notice them, and the quality of Blog Oh Blogs themes is very impressive and easy to work with.
From within the "Design" area you can access different controls including Widgets, Themes and the Theme Editor (I do not suggest editing your themes code unless you are familiar with HTML and CSS). Go ahead and download a theme, and upload it into your WordPress wp-content directory.
I would suggest sticking with one theme so that you can begin to brand your website so that when visitors return to your site they instantly recognize that it's your blog, rather than confusing them with different styles or color schemes on a frequent basis.
Any time you would like to log into your WordPress' administration interface, you would visit:
If you install your blog into a different folder other than your root directory, you simply include the folder name: http://www.yoursite.com/blog/wp-admin
From within the "Design" area, you can access different controls including Widgets, Themes and the Theme Editor (I do not suggest editing your themes code unless you are familiar with HTML and CSS).