Increase Tweets, Increase Traffic, Increase Followers

Lesson 1: What is Twitter?

Today, Twitter is a social website used by absolutely millions of people to send messages to groups and friends every day. It has become one of the hottest social networks on the Internet today with thousand of new people signing up on a daily basis. This new phenomenon ranks right up there with Facebook and LinkedIn for social contact and social media marketing. Today, companies are using this information to keep their friends, families, and customer base up to date on what is happening in their lives, families, and business ventures.


Twitter has long since considered itself to be one of the top communication systems for exchanging quick little “blurbs” of information with those you wish to keep in touch with. This short and direct communication has become known as “Tweets”, or short form messaging system, that allows a connected individual to share and listen to what is happening to and with the people they surround themselves with. As Twitter has evolved it has become a communication device that provides many platforms for communication, but mainly communication on Twitter is done through posts, or “tweets”, which are restricted to less than approximately 140 characters in length.


Using Twitter, members can keep people updated, as well as follow updates from other members. Today, tweets are used for more than just updates; they are also used to discuss hot topics, videos, music, and events happening in the daily news. One of the bonus features of Twitter is the ability to “Retweet”. This enables users to share things like tweets, links, and other little gems that they pick up from others who also use Twitter.


New users often do not understand the benefit of retweets, but after a little time on Twitter, they soon learn the value of retweets and set out to share as much as possible. To retweet the user has a special set of tools available that make it easier to do. Some of those tools include copy and paste so you can share tweets themselves with others. When users do this, because they are using someone else’s information, the retweet is usually followed by an “RT”, short for the retweet, as well as the original creator’s name. So, if you were to retweet the following sentence from “SueSmith”, your retweet would look like this: The iPod I bought was great and I would recommend it [email protected] As a rule people track, or follow, the most popular retweets on Twitter by using one of the following methods: Retweetradar – a tool for tracking and bringing to the forefront the most popular content on Twitter – right now, today, or yesterday.


Retweetlist – this tool lets you track the most popular links that are being retweeted by other users on Twitter. You will note that it also keeps track of the accounts that are retweeted the most. Tweet meme – this is a tool that records and keeps score on the number of retweeted URLs and stories on Twitter and then places the ones that receive the most retweets on the front page of Tweetmeme, which if selected can be broken down into categories – i.e.: business, sports, etc.


Another great thing about Twitter is that all your friends and tweets can appear on your desktop and retweets only take two simple clicks – one to create the retweet and one to post it.

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Lesson Intro Video

(Next Lesson) Lesson 2: How to Customize your Twitter Experience
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