Here’s a not-so-secret mystery: the market is getting sick of the common eBooks and special reports that assure the most revolutionary info. They require something fresh… something additional… something that they may actually react to. And it has become a marketer’s challenge to get hold of novel products that would shake up a market slowly passing into apathetic stupefaction.
And the most prosperous product types that have been devised in recent months are video products. Yep, the video that you may actually watch from your monitor. The video that's accompanied with audio comments, which try to inform, if not to entertain as well.
Video products provide a lot of advantages over conventional text products. Studies have demonstrated that:
• Individuals would like to watch and listen to videos instead of read
• Videos typically convert better than conventional written material.
• Videos may be viral in nature, and they may be hosted free of charge on net video streaming sites like YouTube or MetaCafe. As an alternative, you are able to likewise host your videos on your own domain if your server may handle it and your provider allows those file types.
• Additionally, with the emergence of social media networking sites like Facebook and Twitter, you are able to provide video samples or video reviews of your product, and they have the power to go viral (circulate by word of mouth).
If you are able to capitalize on this phenomenon, your marketing campaign and product will grow exponentially. Videos have allowed the big dogs in the industry to establish a deeper connection with their customers and dramatically better the results of their web and product campaign.
Yes, there are a lot of reasons why video products are better than penned works, which have gotten to be old hat after a decade more or less.
• Individuals react more to what they may see and hear, instead of what they may merely read.
• Individuals are more stirred up with what they get to enjoy viewing.
• Some info which can't be clearly expressed with composed works may, in reality, be demonstrated with video demonstrations.
• Video presentations deliver info in a clearer, and often, more concise fashion.
• Video presentations are regarded as more professional products equated to their counterparts.
Indeed, video products are easily better choices compared to conventional assortments. However, the issue that most marketers go through with this medium is the apparently complicated process involved in their production. This, all the same, shouldn't be the case. With the correct knowledge on how to go forward, you’d realize the producing a video product is easy.
Video ads are the future of net advertising. The video benefits and disfavors point to a strong future with the mass medium in the ad world. As a matter of fact, net video advertising is projected to grow at an amazing rate!
What is video advertisement?
Net video advertising is cropping up all over the Net. As more and more individuals are becoming connected to the Net thru broadband connections, the disadvantages of slow load speeds are no more a major worry with net advertisers.
Video ads are advertising that integrates streaming video. Streaming banners are an illustration of video ads. With this sort of ad, the video is confined inside the boundaries of the banner ad, which is great because it may run without hindering the user from seeing the remainder of the site. Streaming video in the body of an e-mail is another popular form of the video ad.
What do video ads commonly contain? Consider it like a miniature television commercial. It may include a manifestation of a product, a testimonial about its effectiveness, or apply a clever "plot" to accomplish better "branding" or recognition for the material in question. Net video ads are likewise quite popular with political candidates and for exhibiting movie previews or "trailers."
While this is a newer venue of net advertising, it's developing steadily. Statistics project that the sum of money spent on net video ads will achieve $657 million in the near future. The growth stems from the flourishing popularity of broadband connections.
Learning With Video
Multimedia is a word often heard and discussed among educational technologists nowadays. Unless distinctly defined, the word may alternately mean a sensible mix of assorted mass media like print, audio, and video.
Or it might mean the development of computer-based hardware and software produced on a mass scale and all the same allows individualized utilization and learning. Basically, multimedia blends multiple levels of learning into an educational tool that allows for variety in courses of study presentation.
Today's multimedia is a cautiously woven compounding of text, graphic art, sound, animation, and video factors. When you let an end user, i.e. the viewer of a multimedia project, control 'what' and 'when' and 'how' of the factors that are delivered and presented, it gets to be interactive multimedia.
Besides being a mighty tool for making presentations, multimedia provides unique benefits in the field of education. For example, text alone merely doesn't allow for a "feel” of any of Shakespeare's plays.
In instructing biology, a teacher can't make a killer whale awaken in a classroom. Multimedia enables us to supply a way by which learners may experience their subject in a vicarious fashion. The key to furnishing this experience is having co-occurring graphic, video and audio. The appeal of multimedia learning is better illustrated by the frame of the video games presently available in the market.
These are multimedia programs blending text, audio, video, and animated graphics in an easy-to-use manner.
Similarly, you can use a multimedia product to prepare or to update information or to teach so as to inspire and also add insight to a lesson, thereby bettering the quality of the course. The uses of multimedia need not be seen as a tool for courses only. In industries, people need to be trained.
Training may take place individually at the learner's pace and on his/her own time.
The cognitive advantages of interactive videos:
In contrast to their traditional, non-interactive opposites, interactive dynamic visual images let users adapt their form and material to their individual cognitive skills and requirements.
Interactive videos lead to more effective forms of learning. This belief was tested in an observational study, where participants learned to tie 4 marine knots of different complexness by watching either non-interactive or interactive videos.
The outcomes demonstrate that in the interactive circumstance, participants utilized the interactive features like stopping, replaying, reversing or altering speed to adjust the pace of the video demonstration. This led to a spotty distribution of their attention and cognitive resources across the videos, which was more marked for the hard knots. Therefore users of non-interactive presentations required substantially more time than users of the interactive videos to get the necessary skills for tying the knots.