Debuting as a social networking element the Google plus site is something that was launched to rival the Facebook popularity. Launched only recently it is a fairly new introduction to the internet world and should be explored for its potential to providing a good platform for internet marketing.
Having the integrated social services of Google Profiles and Google Buzz while at the same time introducing new services such as Circle, Hangouts, and Sparks it hopes to create the desired impact on the internet user at large. As this facility is also extended to mobile devices the reach of this tool is quite infinite. To date, the response has been nothing short of phenomenal.
First done in the invitation style only, it was later abolished and reinvented to include anyone over the age of 18 years mainly because of the enormous response it received. The following are some of the supporting elements that make up the Google plus tool:
A circle as it is called allows users to organize contacts into groups. This is to facilitate the sharing of various different types of information for the different individual group as designed. Although the content can be viewed by others, the contact list is still kept exclusive and private.
A hangout is another element that facilitates the group video style chat but it has the limitations of only 10 persons at any given time. However, there is the allowance given to those with the unique URL which can potentially allow for those interested in joining in. the various types of hangouts would include mobile hangouts, hangouts on air and hangout with extras.
Messenger is a feature that is available for use by android, iPhones, and SMS devices and it allows instant messaging within the circles.
Spark is a front end to the Google search platform that allows surfers to identify and share topics of interest.