List building is not only a cost effective method of building an online business and maximizing profit potential, but it's also the smartest way to minimize the time you spend marketing your business and instead, focus on growing it.
List building allows you to connect with your target audience and helps facilitate the process of an active subscriber becoming a customer, by giving you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you.
Even if you are brand new to email marketing, building your system is exceptionally easy. Best of all, apart from a domain name, hosting account and autoresponder provider, there is also no other start-up costs involved in becoming an email marketer.
There are a few different autoresponder providers online, with the top two being www.Aweber.com and www.GetResponse.com
When it comes to choosing a hosting provider, you need to make sure that you go with a service that allows for flexibility and fast upgrades. You can start out with a smaller package, and as your marketing expands, you can upgrade your account to a larger package.
If you aren't sure what niche you are initially planning to target, this can be a difficult step, because one of the most important aspects of choosing a domain name is making sure that it fits well with your target market, such as incorporating primary keywords, and being as memorable as possible.
Here are just a few of the benefits from email marketing:
a. Customer Relations
As you build your customer base, you will also be building a relationship with those potential customers, or prospects. The most important part of customer relations is building trust.
Your email marketing strategy should include allowing the customers to get know you on a more personal level, which will, in turn, will help them relate to you, and eventually trust your recommendations as well as your own product line.
You’ve probably experienced this yourself when being on an email list from someone in your niche. The more approachable, friendly and direct they are, the more likely you are going to read their emails or look forward to future broadcasts.
First and foremost, you must always be honest with your customers. This is the most important factor in developing and solidifying a good, open relationship with your subscriber list.
You should never advertise a product at a certain price in an email and then have the price on the site set to a higher amount.
This will not benefit your company and will make your customer lose faith in you and your company.
(This happens far too often with new marketers who believe that the most important aspect is getting them to your website, when in reality, staying consistent and honest is the only way to ensure not only initial sales but repeat customers).
Once you have built up trust with your customers and you have established good communication and open rates on your emails, you must continue to maintain this relationship by keeping up with the integrity you have established, by staying active and interacting with your subscribers.
It’s far too easy for your lists to grow cold if you fail to keep on top of your campaigns, and work consistently to maintain your relationship with your list.
b. Announce New Products
Any time you plan on offering a new product, an email campaign can give you some insight into the popularity of the product.
In fact, you can conduct all of your market research from your mailing lists itself, eliminating any need to spend time and money surveying your market, to determine potential products worth creating or promoting!
In addition, by verifying that a product is in demand prior to creating it, you can rest assured that your time and effort will be productive, as you will be able to keep a pulse on your niche, and cater to existing demands rather than developing a product that ends up not selling.
c. Promote Sales
For offline companies, when your company does find that a product has not been selling well and there is a surplus, you can offer these items in an email sale campaign.
And for online businesses, you can boost up sales by simply offering special bonuses or coupons exclusive to your list.
Anytime you can offer your subscribers with exclusive specials that are only available to subscribers, you will beef up the value of being a member of your list, which will maximize your subscriber retention rate. Email sales promotions are the best way to keep a happy client base and to also build up a new client base from customer referrals.
When your customers are happy, they will refer other customers to your site so that they can get in on the great deals as well. Word of mouth is the best marketing strategy, even before email marketing.
By getting your customers talking about your site in a positive manner, feeling a part of a group or community and being given special offers, coupons, prizes and exclusive deals, you will consistently grow your subscriber base every single day, quickly and easily.
In other words, stand out from the crowd and give them a reason to subscribe and STAY subscribed!