The Internet has been around for some time now, but only in recent years has its presence become strongly felt to all people all over the world. News from all over the world reaches our computers in the blink of an eye, international communication is free and instant, globallycompetitive education can be accessed by anyone, anywhere – even decades-old regimes have been toppled by those coordinating from the Internet!
And then there is, of course, a massive potential for profit.
Most entities that either establish their business on the Internet or bring their business to the Internet usually learn one very important thing about the ‘net: more traffic, more profit. This is why everyone and their mothers are tinkering with everything on the Internet in order to increase the number of “eyeballs” that float over their products and services.
One particularly interesting aspect of the Internet has proven to be a very useful and profitable tool for any kind of business. It has been growing rapidly over the years, and has become part and parcel of any netizen’s life. Millions upon millions of unique people access its varied forms each day; each having his or her own purpose for doing so. And the best part is that very little money – if any at all – is needed to make use of this aspect of the Internet.
You could say that the buzz has been piling up over the years, and that we are now reaping the full benefits of the “avalanche” that it has created. And this avalanche is known as social media.