Video Economy-Reach a Wider Audience

Introduction

Video is the next big thing in marketing, with more and more businesses from almost every possible industry taking advantage of the motion picture in order to advertise their brands, products, and services. Video has long been a marketing staple, with television adverts being around ever since the early TV sets.

However, today’s video marketing isn’t limited only to costly, feature-length television commercials. Thanks to social networking sites such as Facebook, Instagram and Snapchat, it’s now possible to share your marketing videos online with a wider audience, or even share live videos. YouTube, the biggest video sharing company online, is also the first choice of video marketing platform chosen by the companies who are taking full advantage of this recent trend.

Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.

This, along with the fact that video can attract a much wider audience than most other forms of content, is one of the main reasons as to why video content is the latest big trend in marketing, and you should definitely utilize its powers for your business, whether small or large.

In this course, you’ll discover:

 Why you shouldn’t ignore the rising popularity of video marketing;

 How to use social media effectively for video marketing;  How to use Snapchat to reach out to the younger generation;

 Why Instagram videos are so effective;

 Why you should definitely consider video product descriptions;

 How video reviews can help your company;

 The various types of video content you can benefit from, and

 Why every business needs a YouTube channel. Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally.

Since the video medium is so versatile, any business can use it in order to reach out to their customers provided that they have carried out a lot of research on their target market and can come up with a video which will make their brand relatable. Another benefit of video content for businesses is that it no longer costs half your budget to make a good marketing video.

Thanks to modern technology, it’s possible to put together a good video using a basic camcorder or even a smartphone. Video editing software can be obtained cheaply or even for free, and you don’t always need to hire actors, either – sometimes animations can be just as powerful when it comes to getting a message across.

Because of this, video marketing is also increasing in popularity because it has become significantly more accessible to smaller businesses. With a number of platforms to choose from when it comes to spreading your video content – YouTube, Facebook, Twitter, Instagram, Snapchat and blogs to name just a few, there’s no reason why any business owner shouldn’t be seriously thinking about using video content and video marketing in order to reach a wider audience and spread the word further about their brand, products and services.

If you want to share and earn points please login first

Lesson Intro Video

(Next Lesson) 1. Why Is Sharing Video Content So Popular?
Back to Video Economy-Reach a Wider Audience

No Comments

Give a comment

twelve − 8 =

s2Member®