Use Social Media To Boost Your Online Business and Increase Your Success

Introduction

Social media is all around us, isn’t it? I mean you probably check your Facebook and Twitter accounts before you even get out of bed… (I know I do) and then when you turn the TV on it’s all about #hashtag this and Facebook that, isn’t it? The power of social media is definitely no secret – and if you’re smart then you’re already integrating social media into your online business to attract fans and built relationships with your customers.


Hang on a minute though…


What about if you just don’t know how to integrate social media into your online business? That’s where this course comes in. If you’re looking to learn exactly how to use social media to enhance your online business and become more successful online then you’re in the right place.


Why use social media?


In case you’re not clear on the actual benefits of incorporating social media into your online business then let’s firstly cover some of them off.


Social media helps you to build a strong brand


In order to be successful online it’s pretty important to stand out from the crowd. People need to look at you and your


products/services and instantly know exactly what you stand for.... and not only that but you need to stay in people’s mind. In order to do that you need to have a strong brand, and sites such as Facebook and Twitter can definitely help you to do that. They can help people to gain an instant insight into what you’re about and why they should follow you. Not only that but social media updates remind people that you’re still around, and can have a particularly good effect if you’re sharing really juicy information.


Social media helps you to find new prospects


This is perhaps the first benefit that most people think of when they think about social media. Social media is a great way to find new prospects and fans/followers, who you can then turn into subscribers and buyers. You can use Facebook advertising, for example, to draw people through to your squeeze page and thus turn those visitors into email subscribers and customers as they go through your sales funnel.


Social media helps you to build a relationship with your audience


People are much more likely to buy from somebody who they have a pre-existing relationship with. When you think about it, how many times have YOU come across a random website and bought a product from it straight away? Nope, you’ll look at their blog, look at their social media accounts and look at their website a few times over a period of days or weeks before you form an opinion of them/the company – and when you’ve built up a picture of what they’re about, THEN you’ll consider buying something.


The good news is that social media is one of THE best ways of building a relationship with your audience. You can use social media to share content which people in your niche will find interesting/useful, thus positioning yourself as an expert. You can use social media to interact with your audience and have real conversations with people, which really goes a long way towards building a connection and trust.


Social media allows you to connect with people who run similar businesses / share the same interests


Networking is an essential thing to do when you run an online business and connecting with other people in your industry/niche/market can be extremely useful. For starters you can help each other out and give advice to one another. In addition, you can consider promoting each other’s products or doing joint ventures where you create and launch products together. As you build a connection over time these people become your online friends and support group. It’s amazing how inspiring it is to connect with people who run similar online businesses, and as well as being useful it goes a long way towards curing the loneliness that can sometimes plague your life as an internet marketer. You may want to meet up with some of these people from time to time and brainstorm with each other.


Social media helps you to spy on the competition


Social media is fairly transparent, and that means that it’s great for spying on the competition. You can learn so much just by watching how other people run their online businesses – and whilst I’m not telling you to steal other people’s ideas, you definitely can “borrow” some of the ones you like and then put your own spin on them. Sites like Twitter are great for easily seeing things like what promotions your competitors are running or the types of content they’re sharing.


Social media helps you to establish you as an expert


No matter what niche you’re in, as an internet marketer you’ll want to appear as an “expert” to other people.

Note: An “expert” is simply somebody who knows more about a certain subject than the person they are advising. To them, you are an expert – and whilst you need to have a certain amount of knowledge around the subject, you definitely don’t need to know everything there is to know about it!


Social media is great for establishing yourself as an expert. You can share useful content that people in your niche are going to find yourself. You can answer people’s questions. And you can share your own knowledge with others.
Social media can enable you to give better customer service


This is something that even large international brands take advantage of. You can use sites like Facebook and Twitter to help out your customers, answer their questions and deal with any problems they might have.

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(Next Lesson) Chapter 1: Twitter
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Course Curriculum

Teacher
Monica
Role : Marketing Director
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  • Experience : 12 years
  • Specialist in : Teaching
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