A Guide on the Basics of Copywriting for the Web

How to Go About Writing a Headline

So just how you go about writing a great headline? It’s quite simple really. What you need to do is spend less time stressing about how to write your headline and more time on figuring out what it should say.

Even if you say the wrong thing beautifully, it is not going to do you any good, but if you happen to say the right thing with poor wording, then this will help you much better in the long run.

Unfortunately, there are plenty of copywriters out there today who will give way to their own egos. These are the types who want to show everybody else what wonderfully talented copywriters they are. So, it is important that you put your ego aside and spend time deciding what your headline is going to say.

So just how do you know what to say?

It is more important that you focus your mind on the desires and wants of your target audience, rather than on either the product or service that you are trying to sell.

Why use hundreds of words when 1 or 2 will suffice? It should also be deeply engaging, interesting so that it excites those that come to your site. It should actually make them sit up and say “yes” to what you are offering.
So if you keep all of this in mind, then you are on your way to producing a great headline.

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Lesson Intro Video

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