Search engines are the most important tool on the web for bringing new customers to a site. Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s. But unfortunately, a search engine is not psychic and not very intuitive either. They will not be able to find what people are actually looking for but rather what they are asking for.
But just how do you know what people are looking for? There are a number of different ways in which you can get ahead of the competition in relation to people’s search habits. There are many effective programs around and one of these is Word Tracker, which can be found at WordTracker.com. You are able to license this program either by the day, week, month or year. What this program does is provide you with feedback in relation to key phrases that you submit to it. It will also make recommendations in relation to similar key phrases, and you are then able to test them against the most important search engines and directories on the web.
What it then does it tells you just how many people are searching for a particular phrase, and how much competition there is from other sites. Once this is done then Word Tracker assigns each phrase with a Keyword Effectiveness Index (KEI) ranking. So by using the phrases that attract the most interest, but the least competition, appropriately throughout your site in both copy and page titles, it will make it more receptive to the search engines and directories. So when it comes time for people who are looking for a particular product or service, then your site should be one of the first they see in their search results.
The best time to do any keyword or key phrases searches is when you are first building your site. This will then mean that you do not need to rewrite your copy later on. But really, it can be done at any time. It is important to remember that if you are not researching what it is your customers want, then your competition will be.