The formatting of your articles has a big potential impact on your ranking. There are some great WordPress plugins that will walk you through the process of posting, but even if you were to use them, you should know how to do it yourself, and understand what’s involved.
Time for a little straight talk on keyword density. Keyword density has been completely oversaturated, and search engines are going to rely on it less and less as time passes. If you take a look at what Google is looking for from search results, it’s content that really engages the reader… that takes a lot of skill.
Know what doesn’t take skill? Pasting the phrase “left-handed golf clubs” over & over throughout your article. Use keywords enough for search engines to gauge the topic, but not more than that.
A good rule-of-thumb: words & phrases that are core to what an article is about should appear in the article, but you shouldn’t have more than 2-4 occurrences of an exact word or phrase.
Try to use it once in the first 50-100 words, again in the last paragraph, and 1-2 times per 500 words when appropriate. Otherwise, use synonyms, alternate words & phrases, etc.
“Long tail keywords” – keywords consisting of 3 or more discrete words – are golden.
Check out http://www.live-keyword-analysis.com/ or the keyword density checker for WordPress. http://wordpress.org/extend/plugins/seo-tool-keyword-density-checker/
This is the most important single element of your article. Use your titles intelligently – use a unique title for each page, and put your keyword at the front of your title, then describe your page in a concise way.
Headers give search engines a good idea of what’s most important on a page, and they make it easier for real people to mentally organize your content. Most competently written themes will automatically put your page title in H1.
You should also use ‘sub-headings’ liberally to organize your content; do this using H2 tagged subheadings.
You want to have one or two in every article – they really bring your website to life and give it an air of professionalism. More to the point, they are critical to the search engines. You can name your file name and alt tag using the keyword, just remember that it does count towards your overall keyword density. Most people don’t think about images or how easy they are to get.
Maybe the simplest thing to do is grab some free images off the web. Sites like Morguefile and sXc.hu are brimming with free commercial images. It also won’t hurt you to visit a big site like
Flickr and find creative commons images – sites like Cracked.com use citations and credits for all of their images, and it doesn’t hurt their professionalism a bit.
Second, you can open up a paint program or image editor and type some text in… play around with fonts, text size, and italics to give it a stylized look. A look at amazing graphical resources like http://www.brusheezy.com and http://www.dafont.com should give you enough dazzling backgrounds to keep you occupied for a long time.
Finally, there are so many free generators for infographics and statistics that your head will swim. If your site can make use of statistics (health, weight loss, money management) then this is really worth throwing a look at. Gliffy.com is my favorite one, but visual.ly, wordle.com, and Google’s Public Data Explorer are all useful.
Does it sound simple right? Look for opportunities to link to similar stuff in their pages. But it’s easier said than done because nobody wants to go back and forth through their old content looking for ways to link more recent material. Plugins like LinkWithin and YARPP are good ways to take care of your interlinking.
Look, On-Page SEO can be important, but most people pretend it’s going to help a new site get exposure and make money – and in most cases, this is far from the truth.
Let’s take a look at the structure of your site.
Organizing Your Website
Now that you’ve organized your content and organized your on-page SEO, let’s talk about organizing the layout of your site so that Google can send you relevant traffic.
The SILO infrastructure is a folder based set up that helps your visitors find relevant content. During the recent updates, Google adjusted their ranking criteria. They look a lot more at a site’s overall organization and authority than just how well optimized a page is.
That's why, as we build our page, we're going to let people and search engines know that the content on our site is interrelated.
If you’re in the pet niche, you might want to build a site with subcategories for dog training, dog collars, dog food, et cetera. Afterward, put 5-10 articles inside each category.
This isn't as complicated as everyone makes it sound. I’ll leave it there.
By now, you’ve got good content, well-formatted pages, and a logical, helpful layout. The problem is, none of that makes any money. All of that effort is at the proverbial bottom of the sales funnel. In order to build the top half of the funnel – incoming traffic - you need strong backlinking and promotion. You should spend as much energy promoting your site as you are writing the main content for it!
Read this quote from the Bing Webmaster Blog:
“The reasons for poor ranking are near as myriad as the number of sites on the Web. Your site may be competing against some very well established, well-designed sites in your industry niche. Your competitors may have published a ton of useful, expert content, or have implemented a blog or forum where all of your industry’s customers go for information, thus earning them tons of valuable visitors and backlinks. And frankly, it could be that those competing sites have seriously invested in search engine optimization (SEO) efforts when you have not. If your page ranking is not where you want it to be, your site may be due for a serious examination, one that looks for problems to solve and uses optimization techniques that are meaningful to both human visitors and search engine bots alike.”