Blogging Profits-Turn Your Passion Into Profits

Chapter 4: Adding content

Chapter 4: Adding content

Ok, so now you've installed WordPress, chosen a theme, customised it a little and added some plugins...

The next thing to do is to add some content to key pages on your blog. One of the most important pages is the About page.

Visitors to your blog are often a little curious about the person behind it, so let them know a little bit about yourself, your background, why you created the blog and why you first became interested in this particular hobby in the first place.

Believe me - a simple About Me page can do wonders for the popularity of your blog and make people want to return again in the future. Human beings like to feel like they are communicating with real people, so make sure your blog conveys that it is written by a real person and isn't just a random faceless online blog.

So what do you put on your About page?

Well, you don't want to tell them your whole life story but you do want to mention a little bit about yourself - and especially stuff that relates to your hobby.

Try to keep your writing informal and add a photograph of yourself to the page too because your readers will often be curious as to what the author looks like.

Here's an example of what you might write on the page:

Hi there, my name is Joe Bloggs and welcome to my fishing blog.

I love fishing and have been a keen fisherman since the age of 13 when I first went out to sea with my granddad on his trawler. I can still remember the thrill of getting my first catch, but today I take things a little easier and prefer to concentrate on gentle fishing by the riverbank.

I go out fishing most weekends with my two children Oliver and Harry, and I decided to start this blog to share with you my experiences and fishing tips.... etc.

Hopefully you get the idea 🙂

Another important page is your Terms / Privacy page.

It's important that you let people know that you might receive affiliate commissions if people buy a product through a link on you blog - or if you have an opt-in form on there that you respect their email privacy and won't pass on their details..... etc.

There are standard terms and privacy policy templates available online that you could use - but remember that these might not totally cover you legally. For total reassurance you would need to get one drafted up by a lawyer.

Find out the law in your country and make sure that you comply.

Remember I'm NOT a lawyer and I'm in NO way giving legal advice 🙂

A Note About Making Blog Posts

At the heart of any blog is the actual content contained in it.

A blog without good content is pretty useless, as I'm sure you'll agree.

Good content is what makes people engaged with your blog. It's why they found you in the first place and it's why they'll keep coming back...

So - filling your blog with great content is absolutely essential - and that means making regular blog posts.

As we touched on earlier, the great thing about a hobby blog is that you should already have a got knowledge of your subject - and because you're part of target audience you should know the type of information YOU want to read, what people want to know, hot topics in your niche etc.

If you DO ever struggle to know what to write about then have a read through your favourite hobby magazine. That should give you plenty of ideas for blog posts...

Don't copy of course but take the idea, rewrite in your own words and add your own thoughts and opinions or experiences.

Another good place to look is online forums and even other blogs.

If you can, try to base each blog post around a particular keyword, which should go some way towards getting your posts indexed by the search engines.

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Chapter 3: Add some plugins (Prev Lesson)
(Next Lesson) Chapter 5: Monetizing Your Blog
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