Step-By-Step Guide To Making Money Online

Chapter 3: Creating Your Opt In Page for Collecting Leads

I'm going to assume you already have experience creating a squeeze page. Over the years I have created dozens of squeeze pages in many niches - and it's safe to tell you that 'less is more" and "curiosity" is essential. The more information you give on your squeeze page - the lower (usually – but not always) the opt-in conversions.

3.a. – The 3 Crucial Elements Of A Squeeze Page

  • Your headline and tagline must stir an emotional response.
  • You should have a professional image of your report on the page.
  • Yours opt-in form should be above the fold (visible to the visitor immediately when the page is loaded)

Headline:

Your headline is by far the most important part of the squeeze page. Visitors will make a decision in the first 5 seconds whether to either continue to read on or hit the back button. I recommend you incorporate the name of your report in the headline - or at least part of it...

Here's an example…

Report Name: The 7 Steps ____

Squeeze Page Headline:

Free Report Reveals The 7 Steps You Must Know To Successfully Shed Those Unwanted Pounds and Start Feeling Great In The Process – Guaranteed!

Report Image:

The image you use for your free report is just as important as the report itself. The perceived value must be of a very high quality - never put a subpar image onto your squeeze page. See the resources section of this chapter for help creating free eBook covers.

Opt-In Form:

When you put an opt-in form onto your squeeze page, make sure it's immediately presented to the visitor when the page first loads - and if possible - put it to the right of your image. You should also point the visitor to the opt-in form, either with a graphic arrow, or a small bit of text telling them EXACTLY what's expected of them.

Whether you decide to get their name & email - or just their email is entirely up to you. I can tell you from experience that just asking for their email will get you a higher opt-in rate, however, asking for their name too - will help build trust far quicker when sending follow-up messages (which we’ll cover shortly)

In the "make money online" niche, an email address may be enough - but in the health niche where fewer people are on marketers lists - I'd ask for the name and the email. Again, this is your decision.

3.b. - Examples Of An Effective Squeeze Page:

 

(1)…

Below, is another image of a very quick squeeze page I just made a minute ago with a FREE WordPress plugin. You get the option to choose from a few different templates to work off – and to be honest, if you take a little more time than I did you should be able to create a much more professional looking page to send your traffic to (and don’t worry, we’ll cover traffic shortly)

(2)…

 

Lesson Intro Video

Chapter 2: Creating Our Free Opt In Report (Prev Lesson)
(Next Lesson) Chapter 4: The “One Time Offer”
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