Build Effective Sales Funnels

Chapter 2: What Is Internet Commerce?

The idea of internet commerce is about going online to complete business better and faster. It is all about giving clients controlled use of your pc systems and allowing them to serve themselves. It's about making your organization commit to a significant on-line effort and integrating your website with the essence of your business. Should you do this, you will notice results!


The web is a feasible alternative to all of the conventional ways of conducting business. Can't meet in person? Send an e-mail with a photograph attached. When it's time for the customer to purchase the merchandise, make use of a secured server for charge card and, sometimes even, digital cash payments! The opportunities and situations through which internet business can be done are limitless. In the wonderful world of internet commerce, the area where you conduct business are Websites. Most businesses exist already offline. Adding an internet site represents a way to improve their business. For Online start-ups, the website may be the only place they conduct business.
To do business, additionally, you need a method to accept orders and action payment. In a store, clients simply discover the products and services they need, enter a queue at the till and pay the shop clerk. In internet commerce, orders need to be placed and items shipped. Orders are often handled through interactive, internet-based forms.


Clients in a store pay by cash, check or credit / debit cards. Online clients can't pay by check or cash, only through electronic means. Internet commerce transactions have to occur through secure electronic connections and special merchant portals for processing payment.


Delivery fulfilment, in the wonderful world of internet commerce, is harder than in conventional stores, requiring shipping and transportation much like catalogue and mail order companies.  In both regular commerce and internet commerce, you need to locate a method to attract clients to you. This is epitomized by your online marketing strategy.


On the internet, one simple way to do this is via Google Adwords, where you research keywords related to your site that attract significant numbers of monthly searches. Google will then rank your site higher in their listings when a user enters that keyword into a search and you pay Google a certain amount for every click you receive.


You can also market your site by writing articles related to it and posting these (with a link back to your site in your bio) on well-known article directory sites like EzineArticles.com. These sites are free and usually rank well in the search engines.

If you want to share and earn points please login first
Chapter 1: What Is A Sales Funnel? (Prev Lesson)
(Next Lesson) Chapter 3: What Can I sell?
Back to Build Effective Sales Funnels

No Comments

Give a comment

s2Member®