Websites are more or less free-‐form, which is why it is just as easy to do it wrong as it is to do it right. As a marketer looking to improve his or her website traffic, there are things that you can do and things that you can avoid doing in order to improve not just the flow of traffic to your website, but improve the quality of the website on the whole.
5. Make a squeeze page that simply tries to get visitors to submit their e-‐mail addresses.
Squeeze pages are not particularly new, but they are effective. As the general Internet population becomes more wary against identity theft or even just spamming, they have become that much less willing to give away their e-‐mail addresses.
Nowadays, you need to ask it from them politely and directly – hence the need for a straightforward squeeze page. Make it as straightforward as possible. Do not place things like “get a free something just for giving us your e-‐mail address”, which is quite fishy. Just ask for the e-‐mail address, no more and no less.
6. Don’t put video or other heavy elements on your squeeze page Avoid distracting the user form the task at hand.
The human eye is trained to spot movement, which is how our ancestors survived during hunts or when being hunted. If for example you put a video on your squeeze page (or worse, an auto-‐played video), then you risk distracting the user and keeping them from filling up the question fields on your squeeze page.
Remember that the squeeze page is intended to draw out contact information, not to push or sell the product or service; visitors get more than enough of that from the other pages.
Besides, these heavy elements can slow down loading and can be annoying.
7.Give your visitors the option of telling their friends as they complete their signup or just as they are leaving.
It seems simple enough, but it can easily net you more e-‐mail addresses for your lists.
When people really like what you have or if they think someone they know might like it, then giving them the ability to share with their friends allows you to proverbially strike while the iron is hot.
Just remember that the e-‐mail addresses you get this way should not be abused, since they were not given by the owners themselves.
8. Add exit pop-‐ups with “special offers” or “maybe you’d prefer” types of messages.
These are great for advertising your lesser-‐known products or services, or for cross promotions. Many smarter Internet users know how to block popups like these, but the large majority still browses the Internet with minimum security controls, so there is not too much to worry about.
Avoid placing popups within the content pages of the website, as this may be annoying to users.