Get More Traffic-Traffic Secrets

Chapter 2: WEBSITE FEATURES

Websites  are  more  or  less  free-­‐form,  which  is  why  it  is  just  as  easy  to   do  it  wrong  as  it  is  to  do  it  right.  As  a  marketer  looking  to  improve  his   or  her  website  traffic,  there  are  things  that  you  can  do  and  things   that  you  can  avoid  doing  in  order  to  improve  not  just  the  flow  of   traffic  to  your  website,  but  improve  the  quality  of  the  website  on  the   whole.


5.  Make  a  squeeze  page  that  simply  tries  to  get   visitors  to  submit  their  e-­‐mail  addresses.  

Squeeze  pages  are  not   particularly  new,  but  they  are   effective.  As  the  general  Internet  population  becomes   more  wary  against  identity  theft  or  even  just  spamming,  they  have   become  that  much  less  willing  to  give  away  their  e-­‐mail  addresses.

Nowadays,  you  need  to  ask  it  from  them  politely  and  directly  –  hence   the  need  for  a  straightforward  squeeze  page.  Make  it  as   straightforward  as  possible.  Do  not  place  things  like  “get  a  free   something  just  for  giving  us  your  e-­‐mail  address”,  which  is  quite  fishy.   Just  ask  for  the  e-­‐mail  address,  no  more  and  no  less.


6. Don’t  put  video  or  other  heavy  elements  on   your  squeeze  page   Avoid  distracting  the  user  form  the  task  at  hand.  

The   human  eye  is  trained  to  spot  movement,  which  is  how  our   ancestors  survived  during  hunts  or  when  being  hunted.  If  for  example  you  put  a  video  on  your  squeeze  page  (or  worse,  an   auto-­‐played  video),  then  you  risk  distracting  the  user  and  keeping   them  from  filling  up  the  question  fields  on  your  squeeze  page.

Remember  that  the  squeeze  page  is  intended  to  draw  out  contact   information,  not  to  push  or  sell  the  product  or  service;  visitors  get   more  than  enough  of  that  from  the  other  pages.

Besides,  these  heavy  elements  can  slow  down  loading  and  can  be   annoying.


7.Give  your  visitors  the  option  of  telling  their   friends  as  they  complete  their  signup  or  just  as   they  are  leaving.  

It  seems  simple  enough,  but  it  can  easily  net  you  more  e-­‐mail   addresses  for  your  lists.

When  people  really  like  what  you  have  or  if  they  think  someone  they   know  might  like  it,  then  giving  them  the  ability  to  share  with  their   friends  allows  you  to  proverbially  strike  while  the  iron  is  hot.

Just  remember  that  the  e-­‐mail  addresses  you  get  this  way  should  not   be  abused,  since  they  were  not  given  by  the  owners  themselves.


8. Add  exit  pop-­‐ups  with  “special  offers”  or   “maybe  you’d  prefer”  types  of  messages.

These  are  great  for  advertising  your  lesser-­‐known  products   or  services,  or  for  cross  promotions. Many  smarter  Internet  users  know  how  to  block  popups  like  these,   but  the  large  majority  still  browses  the  Internet  with  minimum   security  controls,  so  there  is  not  too  much  to  worry  about.

Avoid  placing  popups  within  the  content  pages  of  the  website,  as   this  may  be  annoying  to  users.


 

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Monica
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