Step-By-Step Guide To Making Money Online

Chapter 2: Creating Our Free Opt In Report

Now it’s time to create our first product to give away on our squeeze page (we’ll get to the sq-page in a moment) – If you’re worried about this part – don’t sweat it. I’m going to show you how super easy it is to create reports that will stand you in good stead for many years to come.

I’ve never created a low-quality report in my bloody life – and I suggest you make sure you never do either, okay? It’s very important you keep that in mind.

Your freebie need not be a long drawn out fluff filled report either – all we want is to cover the basics of the headline we choose. These are the templates I suggest you work off… bare with me as I walk you through the concept of just “three” template headlines – we’ll knock out a few more in a moment…

Headline/Report Templates:

  • The 7 Steps Needed To ____ (fill in the blank with your niche)

Example: The 7 Steps Needed To Shed Those Unwanted Pounds for Good

  • The 3 Keys To ___ (fill in the blank with your niche)

Example: The 3 Keys to Successfully Losing Weight Naturally

3) The 5 Things You Need To Know ___ (fill in the blank with your niche)

Example: The 5 Things You Need To Know Before You Try Any Weight Loss Programs

As you can see from the 3 headline templates above – you can substitute the “blank space” for any niche out there. All you have to do is play around with them a little. Can you see how easy it will be now to research a little on your niche and create a report based on the headline templates?

Let’s take the first headline: The 7 Steps Needed To ____

With this headline in place, all we need to do is go to Google and type in our niche, sift through some quality content and pick out 7 steps needed to lose weight (or whatever your niche is) I’ll do you one better…

Go to and type “your niche” into the search bar.

These are some of the results I got when I searched for books on weight loss…

Amazon gives us the option to look at the first few pages of the book for free. So, we take a look inside a handful of these books and pick out some more juicy tips - we can now go back to Google and type in each headline separately – find a quality article on that headline and take down a few notes.

After 10 – 15 minutes of sifting through the content of the books on Amazon, we’ll have enough ideas to get a basis of what content to put into our reports.

You don’t need to rewrite the whole article – a couple of paragraphs for each of the 7 steps are more than sufficient. Writing a 10-page report for your freebie is a good standard to stick with – but make sure your report is of a high quality and the information is accurate (not misleading)

Let’s take a look at some more template headlines you can use for your reports… I gave you the first 3 – here’s another few…

-- The 8 Reasons You Are ___ (fill in the blank with your niche)

Example: The 8 Reasons You Are Struggling To Lose Weight and What to Do About It

-- The 9 Rules __ (fill in the blank with your niche)

Example: The 9 Rules You Must Follow To Effectively Lose Weight and Keep It Off For Good

-- The 3 Mistakes People Make ___ (fill in the blank with your niche)

Example: The 3 Mistakes People Make When Dieting and Why 99% Will Never Stick To Their Eating Plan

You get the idea, yes? You can switch these headlines and play with them any way you see fit – but always keep them nearby because whether you realize it or not – they’re very useful for writing all kinds of reports.

Side Note: Even though I recommend sticking to the formula for the report headlines I've mentioned above - another great method is to swipe the headlines already created for the magazines you looked at when researching your niche earlier.

Rest assured, top copywriters are employed to create magazine headlines - and they’ve already been extensively researched to stir the reader's emotional response. Either way, you won't go far wrong whichever method you decide to use.

Another option would be to take a look at the “negative” reviews left on Amazon for the books related to your niche. Negative reviews are a very powerful way to find out what people really want – and what’s not being covered by experts in their field.

So far we have identified our niche, researched to see if there are rabid buyers in that market, pinned down our report headlines - and outlined what our freebie report will be written on.


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Lesson Intro Video

Chapter 1: – Picking A Niche (Prev Lesson)
(Next Lesson) Chapter 3: Creating Your Opt In Page for Collecting Leads
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