Chapter 12: Creating Your Solo or Ezine Ad
As with any type of advertising you want your solo or ezine ad to bring results. In order to achieve this you want to keep a few basics in mind.
Your Subject Line – with this type of advertising your subject line is going to sell your ad. A good subject line will entice the reader to want to know more and they will open the email to read it. If they do not open your email, you have lost your reader and any chance for them to see what you have to offer.
A good subject line will grab the reader’s curiosity and attract their attention. Short subject lines work best so write down a few and see which ones you like the best.
Once you have a solid subject line your next step is to write the content of the email. Telling a story often works very well and is something that many people can relate to. Always create a sense of desire in your reader so that they will want to take a follow up action. You can do this by explaining the benefits and features of what you have to offer.
At the end of the email you want to have your call to action. This is the click here for your free report or video etc. Make this compelling and it sometimes to helps to create a sense of urgency by using terms like Early Bird Special, Only Available for a Limited Time etc.
Always, always let your email sit for at least a day. Then go back and re-read it and edit it for any spelling and grammar mistakes. By letting it sit you are reading it with a
fresh perspective and may even find additional ways to improve it.
By now you should have a good understanding of the various paid traffic sources that are available to you. Plus you know the basics of creating a solid advertisement that will work. You now understand how you can drive laser targeted traffic to your site without spending too much money.
It is imperative to do your homework and research who exactly your target customer is. One way to do this is to use Quantcast.com to find out the demographics of who your actual visitor is. If want to do this for your site and for your competitor’s site, it can be a great way to find out what gender and age your customer is and how much money they have available to spend.
Always remember to set a budget for your paid advertising and to track your campaigns daily. By doing this you can see where your subscribers are coming from and what method of advertising is working well for you. When you find a good source of traffic you can adjust your campaign and spend more money on it.
It is possible to spend a reasonable amount of money on paid traffic and get a great return on your investment. Many top marketers have seen great results by using Facebook ads and only spending a penny per click.
Remember it is possible to pause your ads or turn them off completely as necessary and by setting daily limits you will not be suddenly faced with a huge unforeseen bill.
Again we can’t stress the importance of planning out your paid traffic campaign and split testing it. Using paid traffic can jump start your search engine rankings and get you a boat load of traffic or leads to your site in a very short time frame.
Websites for Free or Paid Traffic
1. https://www.freewebtraffichits.com – This is the simplest way to exchange traffic or buy it at very low cost, increasing your website traffic and boosting alexa rankings.
2. https://gettraffic.uk – gettraffic.uk traffic exchange has a powerfully traffic session manager which automatically visit other sites
3. https://adflyfly.com – Shorten URL And Make Money Online By Sharing Links! is a completely free tool where users can create short links, which apart from being free, you get paid! So, now you can make money from home, when managing and protecting your links. Webmasters can create campaigns and get real visitors.
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