So why should you build a list of paid buyers versus conventional, normal subscribers? For three good reasons:
1. A Buyers List is more responsive than a General List First and foremost
I am not saying or implying that a general subscriber list is not important. It is important because you need to have a list of prospects for they have a possibility of buying from you. Being a general subscriber is a stage in which people start to get to know you and you need to build rapport to gain their trust.
Therefore you should also keep a list of general subscribers because ultimately you have an end goal of converting as many of your prospects into customers.
2. People in the Buyers List have a history of buying
These people have spent and bought something with their credit cards or so and that makes them more responsive. A prospect who has never bought from you will need a lot of pushing and nudges before he or she decides to purchase whereas a familiar customer whom you built rapport with is already comfortable and has trust in your products will be more inclined to shop with you again. Also, people who have made purchases online before are more likely to shop again because they are apt to it.
A Buyers List may be smaller than a General Subscribers List however it is not uncommon to hear stories whereby marketers make more money from a smaller list than from a huge list. The reason lies in the next point.
3. Better quality prospects
They have been proven to spend on something and they are not what you call ‘Tire kickers’. In other words, you can count on them not to be freebie seekers at all. They are what I call a better class of subscribers or better class of leads. They have been proven to spend; they have no problems buying from anyone.
Now building a customers list can be truly challenging because usually, you require building a prospects list FIRST before you attempt to convert as many of them into customers as possible. Again, this is what many contemporary list building courses out there teach you.
But what if you skip the process and accelerate your building of a buyers list without going through the hassles of building a prospects list? While still essential, I have found it possible to build a buyers list from scratch even if you are starting out with a zero list!
And you can do it in 5 different ways: