The impact of video presentations as an online promotion technique is being felt prominently by marketers. People who are marketing their networks online are using these videos to drive their point straight home and make a genuine impression on the visitors that helps in better conversion rates. Videos are easy to make and easier to upload. They can convey a lot more than mere typed words can. This is the reason marketers are going all out to promote their stuff through web video marketing.
The method is straightforward – make an appealing video about the product that gives the viewer some kind of information and put it on a relevant place on the Internet which could be on a website or a blog or a social community network. Then the video is promoted in several ways so that it gets a large number of viewers. The brand name of the product or the link of the website or both of these are usually mentioned in the video. Hence, people who watch the video are more likely to buy the product than the people who merely read the text on a website.
For MLM, the concept of video marketing works beautifully. The following are some reasons why it does exceptionally well here:-
1. It builds the credibility of the sponsor because in most cases people will be able to see and hear the sponsor in the video. This adds genuineness to the business opportunity itself.
2. It helps explain the concept in a better way. People would like to hear and understand than read and understand. Also since the video can contain several illustrations, it could be much simpler to get to know the concept.
3. Facial expressions and gestures mean a lot to people who are considering spending money, time and effort on a business opportunity. They can see these in the video. Hence, the opportunity becomes more real to them and they don't feel too apprehensive about it. That is why a video helps bring in more people into the network.
4. Videos can also help in branding. Hearing you speak out the name of your business, it sounds more credible and there is a greater chance that the name will have a recall value. This is a way of branding your product, which is leagues better than merely writing its name down on your website.
In every which way that you look at it, video marketing works exceptionally well for network marketing. People in MLM must take the time out to understand this concept and use it for their promotional needs.