Entrepreneurial Course: What Steve Jobs Taught Us

Chapter 1: Steve Jobs Basics

Being fiercely private about his personal life, he was popularly known for continuously steering any interview session to ensure the focus was on Apple and its journey.

The Basics

Among other things Steve Jobs was also known for his super individualistic style, anti-political stand, while being mostly a libertarian at heart, he would take any opportunity to discredit any and all economic doctrines whenever possible if it did not conform to his unique thought processes. This of course either rightly or wrongly perceived him to be constantly against a society where conformist behavior patterns are the order of the day.


Adopting the styles where interaction and sharing of ideas were the basics of the work teams, Steve Jobs often encouraged a varied group of individual of all levels within the organization to talk, discuss and argue about ideas being tabled. In this way, he would then be able to gauge the sentiments and acceptability of anything being designed or to be launched.


Exploring this particular style is definitely an advantage that should be adopted and practiced as often as possible within any organization as the participation of varied mindsets is both informative and beneficial.
Believing that the person at the helm of every endeavor should be committed and competent to the highest levels, he also saw the wisdom in ensuring that individual would be loyal to the Apple brand rather than other elements like self-interest, pleasing the boss or any other elements.

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(Next Lesson) Chapter 2: Have Passion
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