Complete Guide To Online Marketing And Business

Chapter 1: Stepping Stones: Getting Started

As a newbie, the first step you must take is to evaluate your own skill set, what you can bring to the table, how you can put your own unique twist on existing products, and how you can harness your own creativity to eventually create new products all your own that have never released before OR if they have, you will offer them in a whole new way, while adding additional value to each and every single one.

One of the things I have seen many, many times, are newbies venturing into the industry and cloning the actions of those who are seasoned and seemingly knowledgeable.

From robotic responses, to cut and paste answers straight from the text book of “Marketing 101”, they try their hardest to replicate the brand of others, and with it, entire personalities and back-stories are created that stretch the imagination and to the more seasoned, sound absolutely ridiculous.

Remember, You can ruin a reputation faster than you can ever create one.

You are going to avoid making this mistake, because instead of trying to be exactly like the experts you may look up to, you are going to focus on creating your own signature brand, something that people come to know you for, and remember you by.

Think about the top names in the industry. Each and every one of them, whether they use their real names , a variation, alias, or a fictional character altogether, are known for specific things.

If you do not brand yourself as an expert in a specific niche, you become the Jack of all Trades, the Master of None and people will NOT remember you, or ever recognize you as an authority on a specific subject.

This is a very important thing to consider, so don‟t overlook it. People have failed miserably because they entered the Internet Marketing world believing that they could be the resident know-it-all.

Someone claiming to be a programmer should focus on releasing programming related products. Someone who is a copywriter should offer related services. This doesn‟t mean that you can‟t do other things, but when you initially start developing your reputation (and credibility), you NEED to brand yourself as primarily, an expert on a specific market or subject.

After you are established, you can move into other areas.

The Rich Jerk is also another example of good branding. Love him or hate him, you recognize him by his mascot and his brand instantly. While he takes a completely opposite approach in how he speaks to his community than Patrick Pretty does, he is equally as memorable.

In addition to branding yourself this way, you also need to brand yourself as someone who is knowledgeable about a specific subject. You want to become the „go-to‟ guy/gal whenever someone asks about a certain topic.

Here are a few quick examples:

If you think of John Reese, what comes to mind? If you have followed the Internet Marketing forums, your answer was probably traffic.

If you think of Paul Myers, you probably associate him with newsletters and writing.

If you think of Michel Fortin, copy writing is most likely the very first thing that comes to mind. You need people to associate your name and brand with a specific skill or market. In fact, this is the very first task you must complete as a newbie marketer.

Think about what you want to be known for, what skill you want to focus on, what media or niche market you want to dominate and eventually, become the expert in.

If you determine that, right from the start, your entire transition from newbie to professional will be a lot easier to achieve, since regardless of your experience (or lack of) with certain subject matter, you will need to put the time into researching and studying as much as you can about it.

This is why it‟s very important to decide, early on, just what you plan to tackle.

Continuing on the theme of choosing your market early on, the one downfall I have seen with newcomers is that not only do they scatter throughout different markets, they try too hard to do it all at once.

This is completely understandable, since when you first enter into the world of Internet Marketing, you may not know exactly what you want to do, and so in turn, you try a little of this and a little of that.

This is also one of the primary reasons newcomers fail, or go into debt trying to establish an online business the wrong way.

In truth, the easiest way to get your foot in the door is to determine, right from the beginning, exactly what you want to achieve. Then, you can begin to brand yourself as an expert in that specific field, and once you have established yourself, then (and only then) should you move onto other markets.

The last thing you want to appear as is someone who is fickle, shifting from topic to topic claiming to know everything about everything.

Not only will this become quite transparent to your peers, but it will make you look as if you have no real direction which will make it difficult for others to trust you, or believe in your claims, even if they are true.
Take a few minutes to think about what it is that you are good at, passionate about, and are interested in. Are you a proficient writer? Do you enjoy learning graphic or web design? Do you think you could become a good copywriter? Do you know a lot about SEO, Blogging, Web Development, and Programming?

And don‟t let it stop there. Carve out your own place in the Internet Marketing industry by honing in on what you are good at, and expand on that.

If you are a parent, perhaps the parenting niche would be something you would do well with, or if you are into health, dieting, working out, recipes, the list goes on and on. You simply have to settle down and choose exactly what niche you want to venture into and ultimately dominate.

Think this is the easy part? Think again.

For many, determining exactly what they want to do is the hardest part of getting started. Since many of us know a little about all sorts of things, tying it down to one niche market can be incredibly frustrating, not to mention tedious when we may be interested in a variety of subjects.

To be clear however, you do not have to stay within one subject, just one market (when you are starting out).
This means that if you are a WordPress guru, you could offer ebooks on profitable blogging, or on the other end of the spectrum, offer blog template customization, themes, plugins, and so on. You will brand yourself as someone experienced and knowledgeable with WordPress, and can expand from there.

The very first thing you should do is set up a blog or website on your own domain. This will help you establish a web presence and will also give you a place to direct potential buyers to explore your products and / or services. Even if you do not yet have a product, you need to begin constructing your website.

This is why you should narrow down the niche market that you plan to move into right from the start, so that your domain name and website is structured and designed around that specific audience.

One of the easiest ways to establish a presence online is to install WordPress, a blog platform that makes it incredibly easy to set get a website up and running in just minutes. WordPress is free and is one of the most popular blogging scripts available online.

You can download a free copy at
Free WordPress Resource If you are not experienced in installing scripts, you can find video tutorial guides and information on setting up your WordPress blog, absolutely free at the resource site:

Of course, before you install WordPress, you will need two things:
1) Domain Name 2) Hosting Account

You can get a domain name at many places online. My favorite is CrazyDomain, which is also one of the more affordable domain registrars. 

Hosting is also affordable these days, and the list of providers is endless. One of the more common hosting providers for new marketers is HostGator.

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