SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.
One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (we will see how in the next few chapters).
This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google).
Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.
SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about!
The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!
Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines.
Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a page rank of 0. So it will take some time to build your page rank, but with these methods I’m about to show you below, building page rank will become a walk in the park!
In the next section, we will look at the importance of keyword research for SEO.