We’ve been talking about some of the best ways to build a subscriber list with Facebook, including contest requirements and discount codes. Here are some more wonderful ways to ensure that your Facebook fans sign up, giving you their email address for your list.
While discounts are wonderful and most people love them, everyone loves free things. There are a number of free things you can promise to those who will sign up with their email address. For instance, if you’re a musician, you can offer your Facebook fans a free song and tell them they need to enter their name and address to have the song delivered. This is a perfect chance to increase your subscriber list through Facebook.
Create a membership site or forum that is related to your industry and then offer your Facebook fans a limited chance to join the membership site or forum for free by entering their email address and name. If the information that is located in the forum or membership site is valuable enough, you’ll soon be collecting email addresses left and right. If they know that the free membership is a limited time deal, they’ll be even more likely to go ahead and give you their email address since there will be a sense of urgency.
What Your List Can Be Used For
Your list will be your main source of purchases and individuals to market to. In fact, many marketers say that 80% of their sales come from 20% of their subscriber list. You can email market for these individuals, by sending them exclusive offers and other content into their inbox. You can send them exclusive coupons and deals and much more.
Your list will be one of your business’s most powerful possessions, which is why it’s so important to build it as much as possible.
Ensuring Willing Participation
You can’t simply find the email addresses of those who like your page and start emailing them things, hoping they’ll purchase from you. First and foremost, they must opt-in, meaning that they have to willingly give you their email address and then confirm that they’d like to receive emails from you. The Can-Spam law ensures this, and the last thing you want to do is get hit with a ton of fines simply because you didn’t make your subscribers opt-in.
Now that you know just how important a subscriber list is and how you can use your Facebook fan page to create one, you’re ready to get started. In the next section of this package, we’ll describe step-by-step instructions to create your own Facebook opt-in form easily and quickly.