Backlinks are connections that link one website or web page with another. As mentioned in the previous chapter, search engines employ spider programs to hop from one page to another. They do this by crawling along links from one site to another. Backlinks, therefore, are a crucial way for you to link your website to the internet and to attract spiders.
Of course, it is no longer as easy as filling your site with backlinks and sitting back as the web searches pour in. Modern search engines are cleverer than that and you will need to implement a varied approach as outlined in section three. This section will outline the different types of backlinks and their value.