SEO and backlinking strategies: Google page 1 for huge profits

3.4 Internal Linking

Internal linking defines the internal structure of your website. Think of it as the tendons of your body, linking muscles to bones and vice versa, or like the smaller internal strands of a spider web.

There are several techniques for linking pages and blog posts together within your website. However, remember one thing, you do not have to link every page to at least one other page. If you include a plugin or program such as Google XTML Sitemaps, you can make sure pages are found on your site regardless of their connectivity.

Techniques include:

Menus are one of the most obvious forms of internal linking. Your menus structure depends on how many pages you have. Typically, this means having a small menu at the top of the page beneath the header and/or a sidebar menu on the left or right. These contain the titles and links for the main areas of your website. Larger sites will include dropping down sub-menus that links to smaller pages. Of course, it is possible to have sub-sub-menus but be conscious of making the site too complicated or labyrinthine.

In-Text Links

This is the most subtle way of linking pages and adverts into a web page. To create an internal link or hyperlink, simply highlight a relevant word (for example the product name), right-click in a word document or click the chain image and then paste the target URL. You can use these within the main text or as a “see also” section at the end.

Tags and Categories

Many blogs and site-building software programs allow the user to denote the category of the page or post, and to add tags (as discussed in 1.22). Some platforms like WordPress allow you to add a sidebar element (called a widget) that lists the categories and creates a tag cloud of the most popular tags.


A sitemap literally provides users with a map of the whole site including pages that are not directly linked to other ones. The easiest way to do this is to install a program such as Google XTML Sitemaps or to ask your web designers to do this for you.

The sitemap will allow users to follow a spider diagram like a blueprint. They will see how each section locks into another and how pages flow into other pages.


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3.3 Image Search Optimization (ISO) (Prev Lesson)
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