SEO and backlinking strategies: Google page 1 for huge profits

3.2 Tagging

Tagging is a way of linking certain keywords to your text without having to use them in the text itself. The origin of this term comes from spray-paint graffiti artists who would put their name or signature on a piece, which they called tagging. The internet version, however, of tagging web pages is not so antisocial and when done right, is not seen as a blight on society.

There are several different ways of employing tags to a web page. The first type is the Meta tags, the second is the description tag and finally, there is the title tag.

Meta Tags

Meta tags, also called Meta elements, are contained within the HTML code, the code behind your page that allows web browsers to reproduce how your page looks, that helps to describe some facets of your page to search engines. These short notes are located within the header of the HTML code and they should not be overlooked.

Meta tags can be used to define a number of parts of your web page. For example:

1) <meta http-equiv="Content-Type" content="text/HTML" >
This is used to define the header of your text. All you have to do is replace “content type” with the header title.

2) <meta name="keywords" content="Wikipedia,encyclopedia" >
The keywords code is used for your keywords as described previously.

3) <meta name="zipcode" content="45212,45208,45218" >
By entering your zip or postal code, you can add the location of your business. This is vital for location-based businesses.

4) <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" >
This is the Meta for basic text.

In the 1990s, search engines used Metadata to categorize websites and to correctly catalogue them. Marketing companies then caught on and used the Metadata as a means of promoting the website on the sly. In modern times, the Meta tags are less respected by spiders and so should be used with only the facts, no spam.

Description Tag

The description tag is a short informational piece that describes either your web page or your website. Description boxes turn up all over the place from websites to page descriptions on Facebook and description boxes in advert submission pages. As the picture shows you above, a good description that fits a keyword search perfectly will give you two lines of text on a Google search return. This could be the difference between getting a hit and getting missed.There are simple rules to follow when writing a description tag:

First, decide upon a single keyword or keyword phrase.

Second, keep the description short and focused.

Third, edit the description to make sure it uses simple sentences.

Fourth, do not spam it with keywords

Fifth, do not make a sales pitch but go for accuracy instead.

Title Tag

The title tag is simply the title piece of your page. This should appear in two places. First, at the top of your web page and second, in the URL bar at the top of the browser.

When you create the web page, you will need to create a place for it within your website. This means you need to know the title of your page before you create it. Keep the title simple and functional as such titles are easier for search engines to pick up.As the above picture demonstrates. The page title and the URL should be simple and similar. Many web pages can be defined by their function such as “about us” and “contact us” or “products,” while blog posts are subject based such as “meet the vacuum 500” and so on.

Some web page creation platforms such as WordPress will allow you to change the URL of a given page or blog post. Furthermore, you can decide how you want the URL to be defined. This means as well as including the title, you can add the date the page or post was added to the URL to help search engines place it.

As you can see, there are five structural options. The first is the default setting which uses a random code. The second uses the day the post was published and the name of the post, the third uses month and name, the fourth is numeric and the fifth can be customized. If you are uncomfortable with customization we suggest you use “day and name” or “month and name.”

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3.1 Keywords (Prev Lesson)
(Next Lesson) 3.3 Image Search Optimization (ISO)
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