Term Archives

  1. Chapter 5: Video Sales Letter Formula – Part 2

    Here we will talk about a crucial question that everybody is going to ask and that is “What's in it for me?” and “Why should I believe in you?”.
  2. Chapter 4: Video Sales Letter Formula – Part 1

    The first thing I want you to do before we actually get into the written process is define the enemy.
  3. Chapter 3: Common Buyer Objections and Resistance

    This part is very crucial. Once you understand this then you really can apply this to all different niches across the board. This is going to help you sell better when it comes to your video sales letters and even text sales letters.
  4. Chapter 2: What is Your Audience’s Pain?

    This chapter is going to be a really quick exercise to figure out what is your audience's pain. Basically, what are their problems, what keeps them up at night.
  5. Chapter 1: Who is Your Audience?

    So in this chapter I'm going to help you figure out exactly who is your audience, the exact demographics of the person that you're trying to reach.
  6. Introduction

    Welcome to the “Video Sales Letter Genius” course! This is the introduction to what we’re going to learn. And first things first, I want to make a statement here and some of you may agree some of you may disagree.
  7. Chapter 8: Viral Marketing Mistakes To Avoid

    Viral Marketing is definitely a great tool to utilize for marketing your business, but if you commit these mistakes you’ll be doing more harm than good. Here’s what to avoid.
  8. Chapter 7: Techniques For Creating Viral Buzz

    Here’s some extra techniques for creating viral buzz which you can learn and apply immediately in your business:
  9. Chapter 6: Using Twitter As A Viral Tool

    As mentioned earlier, you can leverage on Twitter as a viral tool to reach out to your target audience.
  10. Chapter 5: Using Facebook as a viral tool

    One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature.
  11. Chapter 4: Creating A Viral E-book

    In the olden days, anybody who gave free stuff away without asking for something in return would be seen as a fool.
  12. Chapter 3: Basics Of Viral Marketing

    So how can you start applying the power of viral marketing in your business? The first thing you must know, is viral marketing is the power of word of mouth.
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