It's been long overdue that I've been wanting to talk about how owning a network of websites, drastically affects your page ranking within Google.
For some of you, you may closely watch what goes on with Page Ranking Within Google with your trusty toolbar, and some of you may not have a clue nor care enough to watch your website popularity and stay glued to youse ranking like a hawk.
If you've ever considered owning a successful network of websites, you'll want to start paying close attention as to how your network affects your search positions.
Page Ranking is like an ocean "tide", it comes and goes and then comes back again, feeding a never-ending sea of website owners and keeping them on the shore to watch. What you want to notice is how owning a few "title waves" coming in, will drastically kill your page ranking but increase your search engine saturation.
If you haven't heard the term saturation before, it's merely referred to as the amount of links within your site that gets listed by search engines. So if you have 20 pages within your website, you should have 20 pages listed in search engines.
If you don't have 20 pages listed, your search engine saturation is lower than it should be and you should concentrate on promoting ALL your pages, not just the main page of your site.
Personally owning a network of sites, and having worked on a network of 180 sites for one client, I've come to the conclusion that if you want to reach a 6/10 Google ranking, don't merely rely on your network to get success.
Like I mention in all my articles, search engines are getting smarter and can detect and sniff out a network of websites created to help one thing, profit.
What you want to do is like I mentioned in a previous article, promote ALL your pages on as many websites as you can. Find all related material to what you do.
Please don't get me wrong, owning a network is in no way harmful to have. The way a network will work successfully is by at least having one of your websites already successful and the rest are failing on its success.
Trying to start an entire network from scratch is not only ludicrous, it would take a really good chunk of someone's budget just to make sure you would succeed in keeping up with the demand.
All too many times, I see people promote their site for a month or so, realize it's a lot of work and start neglecting it completely. Never give up on your dream, you only have one person to blame, yourself.
Start slow, start with one site. Expand it until you are ready to move onto another on-going project. Always remember that by starting another site within your network will not only bring you more responsibilities but it will be your responsibility to make sure this new website is successful and that the old one isn't forgotten either.
So in conclusion:
Don't only rely on your network to bring your page ranking up and always look for new sources to improve on promoting all your pages.
Hope this helps all of you!